DAVID SALIDOR IS MORE THAN A PR LEGEND
A veteran-PR-mister David Salidor explains it: “When I was first approached about the possibility of being the celebrity-booker for Sirius/XM’s Brett Winterble, “I knew it’d be great fun to get back into that game again and jumped at the opportunity. I love talk-radio, have for years and though it’s a tremendous output of work and coordination, it’s at the edge-of-your seat fun.”
In his first two months on board, Winterble (who’s on 9:00PM each night on Sirius/XM channel 168) has spoken to a wide swath personalities, orchestrated by Salidor ; Casey Anthony attorney Jose Baez; former Mayor Rudy Giuliani; Micky Dolenz; Debbie Gibson; Kate Taylor; and, former Surpeme Mary Wilson. “I'm trying to get a well-rounded series of people, for Brett to speak with; yesterday he had on political satirist Will Durst as well as security-expert David Nance, whose information after Aurora proved very informative and timely. Next week, Peter Asher and Bangle-Susanna Hoffs."
Salidor adds that the Emerson-educated Winterble is a quick study and that more often than not, the name he’s booked get back to him with tremendous words of praise for the chat-host. “From my PR-background, I always encourage my clients, as well as the writers, to follow up with me with their feedback. In Bret’s case, almost all of the guests have gotten back to me with high praise. That’s a great sign. He’s a great interviewer … who pays attention. Interestingly enough, I think his favorite guests so far have been Durst, Taylor and Gene Cornish."
Salidor’s PR-component, the dis COMPANY, continues as well. “There was never any thought to not continue with that; rather what I'm doing now is an adjunct to it. He also manages musician/writer Adrian Niles who opens at B.B. King’s on September 6th for New Riders of The Purple Sage, something Salidor feels will have a great impact on his career. “Adrian had two tracks on F/X’s Justified this spring, so there was a 50% increase in his awareness within the industry; this gig will do another 50%.”
Salidor looks to expand his booking stint to other stations. “In light of downsizing at various stations, I feel I can come in and really give them a leg-up in regard to booking key personalities. We’d be very interested in exploring these situations.”
“With Brett, I'm now on the other side of talent; buying it, rather than selling it. It’s terrific and I applaud his producers, Brandon Damore and Rod West who made this happen. I'm having a terrific and very productive time.”
Photo By: Sara De Boer/Retna