Michele And Larry Herbert

Meet Larry Herbert, the former Chairman and CEO of Pantone Inc., the world’s premiere color standards company. From creating the Pantone empire, to publishing his book The King of Color, Larry has always pushed the envelope and is now extending the Pantone brand through new ventures. He first made a name for himself in 1963, inventing the new world-renowned PANTONE® MATCHING SYSTEM®, the revolutionary global authority on color. His color systems have become the standards for communication of color in the printing, publishing, packaging, graphic arts, paint, plastics, coatings, computer, film, video, textiles and fashion industries. After selling Pantone®, Larry’s daughter and Executive Vice President of Pantone, Lisa Herbert, is taking his life’s work to the next level by building the brand’s presence through an exciting new endeavor, recently opening the doors to The Pantone Hotel™.

The Pantone Hotel invites guests to experience the city of Brussels through a lens of color and a spectrum of comforts. Perfect for cosmopolitan adventurers as well as small corporate meetings and business conferences, the hotel of colors will awaken the senses to an array of delights and playful surprises. Designed by Michel Penneman and Oliver Hannaert, The Pantone Hotel showcases the color of emotion with a distinctive hue in each guestroom. Ideal for business or leisure—the colors range from vivid to subdued to suit the savvy palette and colorful imagination. The fifty-nine guestrooms and suites empower guests to transform their travels by selecting a room that complements their mood through color.

Larry shares his interesting life experiences in his must-read book, The King of Color. As chronicled in the book, Herbert’s success in the printing industry was never part of his life plan. In 1956, following two years of military service in The Korean War with the U.S. Army, Larry had hopes of attending medical schools and was in search of a job that could fund such educational pursuits. Herbert eventually walked into the New York City offices of Pantone Press in hopes of landing a position. At Pantone Press, he not only found the job he sought, but also an education in printing, color dynamics and business insight, which soon developed into an idea that would revolutionize the world of color. As time passed at Pantone Press,Larry noticed that color matching in the print industry was often fickle and unreliable, with consequential waste and inefficiency. After a while, he took it upon himself to challenge such inconsistency through the development of a system that would result in predictable printed colors at all times, anywhere in the world. The result? The Pantone Matching System.

For more information please visit www.pantone.com and www.pantonehotel.com.


Larry Herbert holds a BA in Biology and Chemistry from Hofstra University. He also received the Alumni Achievement Award, Distinguished Service Award and Alumnus of the Year Award. Elected to Hofstra’s Board of Trustees in 1980 and Vice Chairman of the board from 1982-1986, he earned an Honorary Doctorate of Humane Letters from the University and they inaugurated the Lawrence Herbert Distinguished Professorship Chair in his honor. Herbert also served on the Boards of the New York City Ballet and the American Film Institute and is a substantial supporter of many cultural institutions and health charities. He has received the National Ethnic Coalition of Organizations Ellis Island Gold Medal of Honor and was appointed to the City of New York Cultural Advisory Board by Mayor Giuliani and to the New York State Council on the Arts by Governor Pataki.

Photo By: Rob Rich/SocietyAllure.com