RAPPER SEAN COMBS SWEAT FIFI AWARD

Sean Combs at The Fifi Awards

Rap mogul SEAN ‘DIDDY’ COMBS is celebrating the success of his latest business venture - he’s just won his first fragrance award. Combs teamed up with cosmetics giant Estee Lauder in 2006 for the launch of his cologne, Unforgivable, and it was honoured as the Men’s Fragrance of the Year at the 2007 Fragrance Foundation (FiFi) Awards - the industry’s version of the Oscars - last week. Unforgivable beat off competition from Ralph Lauren and Calvin Klein, making Combs only the second African American - after Michael Jordan - to win a FiFi award.The rapper is now planning a September launch for Unforgivable Woman, as well as a female version of his popular Sean John clothing range.