Peek-a-Boo Baby Tops Tots Holiday Gift Lists

Cuddly Doll That Calms Children’s Fears at Bedtime
a Holiday Best Seller


Peek A Boo Babies

Topping this year’s must get lists for moms, dads and doting grandparents with little ones in their lives is Peek-a-Boo Baby, an interactive, cuddly plush doll for tiny tots designed to help them understand that their parents and the larger world won’t disappear when they go to sleep. The sweet, huggable doll has become a runaway best seller with parents lining up at stores across the country to get this season’s hottest toy.

Recreating the timeless game a parent plays with their child, as children hold their hands over the toy’s eyes, they hear two familiar refrains: “Peek-a-boo, I see you!” and “Peek-a-boo, I love you!” and cheeks light up. Peek-a-Boo Baby comes in an assortment of ethnic interpretations. “They are huggable bedtime companions and daytime pals. The toys are $14.99 each and will be available at Sears nationwide and through Fingerhut Catalogue and its online store.

Peek-a-Boo Baby was created by renowned toy developer Penny Ekstein-Lieberman, President/CEO of Toot Sweet Toys, who turned the children’s toy and doll market upside down in the 90s with her lovable Pillow People, a collection of large, pillow-shaped, character dolls that delighted children while simultaneously helping them overcome their fear of the dark.

“I find that even though we’re a computer-driven society, young children need first hand experience and parents are drawn to the sweetness, simplicity, and gentle, positive lessons of our products,” says Ekstein-Lieberman. She also specializes in toys and dolls that offer a message and a theme which help children facing fears, fighting obesity, learning healthy nutrition and exercise, developing a respect for animals and the environment and also make them feel safe and confidant. “Young children literally absorb information; they learn more, quickly, and in more nuanced detail, than at any other stage of life.”

Relying on the tactile pleasure of plush fabric and the whimsy of imaginative creative design, Ekstein-Lieberman and Toot-Sweet are established as leaders in the highly competitive toy market with products that immediately appeal to parents and their children. For more information visit

Toot Sweet Toys recently signed a licensing deal with Creative Brands Group to represent Toot Sweet Toys for apparel, accessories, home furnishings, stationary, gifts and collectibles, as well as, for book publishing, animation, CDs and DVDs.