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Showing posts with the label VOLKSWAGEN

YOKO ONO VISITS MUSEUM OF MODERN ART IN NEW YORK

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Yoko Ono At Moma Yoko Ono stopped by The Museum of Modern Art (MoMA) for when MoMA PS1 and Volkswagen Group of America (VWGoA) announced in New York City an expanded two-year partnership that will provide lead support for all of MoMA’s award-winning education programs, key exhibitions, and innovative initiatives that will share MoMA and MoMA PS1’s programming with a broad, global audience. Volkswagen Group of America has been a major partner of MoMA and MoMA PS1 since 2011, supporting a wide range of more than 30 exhibitions, educational opportunities and special event programming. The new initiatives announced today build on the success of the partnership. The new focus on supporting MoMA Education will expand the Museum’s opportunities to reach a worldwide audience of learners. The profound shift toward digital learning that has occurred since MoMA launched its first curriculum website in 2006—a transition not only from print to digital, but also to...

VOLKSWAGEN E-GOLF AT GORGEOUS GREEN GALA

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Goldie Hawn Actress Goldie Hawn, actress Vanessa Hudgens, actress Connie Nielsen, actress Dawn Olivieri, actor Navid Negahban, actor Paul Hipp, fashion host and lifestyle expert Louise Roe, and E! News’ Catt Sadler were on hand to host the glamorous 10th annual “Gorgeous & Green Gala” on Friday, October 11 at The Bentley Reserve in San Francisco. During the Gala, guests were treated to a spectacular live auction featuring the first, all-electric Volkswagen e-Golf, an original painting from acclaimed artist Zio Ziegler, and packages from One & Only Resorts, Post Ranch Inn, and Ashley Morgan Designs to name a few. Celebrities, hosts, and guests were especially interested in getting a first look at the Volkswagen e-Golf, which was on display at the event. Broadway star Shoshana Bean was blown away by the technology of the e-Golf, while actor Paul Hipp was eager to take it for a test drive after the auction. Vanessa Hudgens and boyfriend Austin Butler s...

VOLKSWAGEN AND SHARK WEEK ON DISCOVERY

Shark Cam From National Aquarium in Baltimore Volkswagen of America (VWoA) announced its renewed collaboration with Discovery Channel for television’s longest running must-see summer event, SHARK WEEK, which kicks off on Sunday, August 10th at 8PM ET/PT. This is Volkswagen’s third consecutive year as presenting sponsor for SHARK WEEK. Coming off of another successful integration last year, featuring the 2013 Beetle Convertible Shark Cage, VW is excited to take an even bigger bite into the 2014 campaign. On-air elements revolve around three: 60 short form videos featuring the cast from Discovery Channel’s popular series, DUDE, YOU’RE SCREWED and the all-new, fuel efficient 2015 Golf TDI® Clean Diesel. Achieving up to 567 highway miles per tank with an automatic transmission, the Golf TDI is one of the only cars to practically match the shark’s non-stop way of life. “With last year’s SHARK WEEK turning out to be the most watched ever, Volkswagen i...

VOLKSWAGEN UNVEILS SUPERBOWL COMMERCIAL

Volkswagen of America, Inc. today officially kicked off advertising’s premier event with the unveiling of its new Game Day commercial. Viewers can catch “Wings” on the automaker’s YouTube® channel before it airs in the second quarter of the Big Game this Sunday. This is the fifth consecutive year that Volkswagen has advertised on Game Day. “The Big Game is a unique chance for Volkswagen to entertain tens of millions of people and to show consumers why we have so much pride in the brand,” said Vinay Shahani, Vice President, Marketing at Volkswagen of America, Inc. “We are thrilled with this year’s creative, which highlights the enthusiasm around our brand and our vehicles’ German engineering in a humorous spot that embodies the Volkswagen spirit.” Volkswagen’s 2014 Game Day commercial “Wings”, developed by ARGONAUT, a San Francisco-based creative agency, centers around VW’s 100,000 mile claim – that the brand has the most vehicles on the road with over 100,00...

CARMEN ELECTRA VOLKSWAGEN SUPER BOWL AD

Carmen Electra In Super Bowl Ad For Volkswagen The Volkswagen teaser Superbowl spot that features Carmen Electra, is really wild. The teaser shows a German engineer using an algorithm to come up with the most successful Volkswagen ad" and the ultimate commercial for your big American football festival.

JIMMY CLIFF'S VOLKSWAGEN SUPER BOWL AD

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**** THE BIG GAME **** Jimmy Cliff Marking the fourth consecutive year of Big Game participation, Volkswagen looks to continue in 2013 with the “Get In. Get Happy.” campaign. Beginning with “Sunny Side,” the campaign is designed to bring a jolt of happiness to consumers’ daily lives. Central to that happy feeling is Jimmy Cliff, a Rock and Roll Hall-of-Famer and reggae legend, singing a new cover of the Partridge Family’s theme song, “C’mon, Get Happy” in Volkswagen’s new pre-game release ad. Created by Deutsch LA, Volkswagen’s creative agency of record, and directed by the Perlorian Brothers, the two-minute pre-game release features well-known YouTube “celebs” singing along with Jimmy Cliff and learning how to “Get Happy”.

VOLKSWAGEN NOMINATED FOR EMMY AWARD

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**** TIMES SQUARE GOSSIP TELEVISION **** Volkswagen's "The Bark Side" Volkswagen’s “The Bark Side” and “The Dog Strikes Back” are nominated for Best Commercial for the 64th Primetime Emmy Awards, being aired LIVE Sunday, September 23 at 7pm EST on ABC. “The Dog Strikes Back” featured the all-new 2012 Beetle, an iconic vehicle redesigned for only the second time in its history. “The Dog Strikes Back” taps into the unprecedented momentum surrounding last year’s “The Force” by carrying over the Star Wars theme, while also adding a whole new dimension with a new inspirational central character – Bolt. The transformation of Bolt the dog from overweight to fit mirrors the evolution of the all-new Beetle into a faster, leaner machine. On a broader level, it also reflects the reemergence of Volkswagen into American mainstream culture. The surprise ending incorporates the Star Wars theme as a nod to Volkswagen’s loyal fans, and also shows a sense of humor ...

TRAIN PERFORMS FOR FAMED VOLKSWAGEN

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Patrick Monahan Volkswagen of America, Inc., today announced the world debut of the all-new Passat, a transformational car in Volkswagen’s ambitious growth plan for the U.S. market at a special preview evening at The Detroit Firehouse. Designed in Germany and made in America, the Passat was developed as a larger vehicle with premium features and handling characteristics that will perfectly match it with the tastes and lifestyles of Americans. Jonathan Browning, President and CEO, Volkswagen Group of America welcomed the crowd and then Prof. Dr. Martin Winterkorn, Chairman of the Board, Volkswagen Group announced the All New Passat to the excited crowd. Next the band Train performed a four song set kicked off by their huge mega hit "Hey Soul Sister." Lead singer Patrick Monahan mentioned, "Hey most of us were conceived in the back of a Volkswagen." They then played "Calling all angels," If it's love, and ended with "Drops." When asked abo...

KELLY BENSIMON WITH HYBRID VOLKSWAGEN

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Kelly Bensimon Kelly Bensimon And Adrienne Bailon Kelly Bensimon And Adrienne Bailon were on hand when Volkswagen debuted the 2011 Volkswagen Touareg Hybrid in New York. The event was an exclusive debut of one of the most stylish, sophisticated and environmentally responsible Volkswagen vehicles to date. Photos By:Marion Curtis

VOLKSWAGEN SPOTLIGHTS "PUNCH DUB" GAME

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Tracy Morgan With Girlfriend Taneisha Volkswagen of America, Inc. announced today a new campaign called "Punch Dub," an update on the classic Punch Buggy game, designed to increase model awareness and familiarity by reminding consumers of all the Volkswagens on the road. The "Punch Dub" campaign is based on the classic game that kids used to play back in the original Beetle's heyday called "Punch Buggy" (or "Slug Bug"), where the first person to see a Beetle would yell,"Punch Bug" and playfully slug his or her friend. Volkswagen will debut the "Punch Dub" (as in VEE-Dub) campaign in a 30-second ad during the third quarter of Super Bowl XLIV and through a new online campaign. The ad, which includes a special cameo by actor and comedian Tracy Morgan, will show a variety of people in different driving situations gently slugging others in the arm every time they spot a Routan, Tiguan, CC or any other Volkswagen model."P...