Photos By: Owen Hoffman/Patrick McMullan

Dana Tycher Reisman

Joey  Healy

Rachel Heller

Michelle Madonna

Felicia Taylor

New York City based celebrity fashion stylist Dana Tycher Reisman hosted a private event to celebrate the launch of DTR Styles, a personal shopping and styling service, at the hot new B & Co. restaurant and lounge yesterday.

DTR Styles offers customized personal shopping experiences and styling services that help women of all ages and backgrounds to discover, define and express their own unique, personality-driven style, giving them confidence that radiates both inside and out. A service once reserved for the wealthy, Dana provides services in wardrobe revamp, event styling, investment piece purchase, editorial styling, style advice, and total makeover— including hair and make-up— at an affordable price.

Celebrating her new endeavor in fashion, Dana was joined by many family and friends, including founder of That Madonna Girl Michelle Madonna, celebrity eyebrow stylist Joey Healy, founder and CEO of Fruzen Ice Hana Bisceglie, New York Daily News columnist Lachlan Cartwright, CNN correspondent Felicia Taylor, fashion expert Tom Julian, entrepreneur Rachel Heller, photographer Andrew Werner, Real Housewife of New York Aviva Drescher’s go-to guy Matthew Dillon, and celebrity event planner Troy Curtis.

“When what you wear reflects your personality and shows your inner beauty to the outside world, you feel good – you feel confident. That’s style,” says Dana. “I created DTR Styles to make that feeling attainable to all women and to provide them with the tools they need to look like the best possible version of themselves every day. Many women think that having a stylist and a fashionable wardrobe means wearing designer everything and spending a lot of money, but I want to show them that fashion can be affordable and that they deserve to look good, dress well and ultimately feel amazing.”

Upon entering the Upper East Side hotspot, guests were escorted to the second floor VIP lounge where they were greeted by a perfectly styled Dana, wearing a jumpsuit by Stella McCartney, vest by Vera Wang for Bergdorf Goodman and daffodil spiked pumps by Christian Louboutin. While guests mingled among a lounge area that was filled with swanky décor and banquette furniture, pass around champagne, wine and hors d’oeuvres were served, while cocktails prepared over frozen fruit in the form of beautifully crafted ice as provided by Fruzen Ice were available at the bar.

As the night grew older and the lights dimmed, DJ Phresh played the latest music to transform the early-evening cocktail hour into a nightlife atmosphere. After an evening of music and socializing, guests received a special Styled by DTR Kit containing a few of Dana’s favorite things, including products from THE BROWSHOP at completely bare, That Madonna Girl, Three Squares Studio, Amrita Singh, Eleanor Kelle, Manhattan Magazine, and PopChips.

New to the city’s thriving social scene, B & Co. is a three-floor restaurant, lounge and ultra-privée club located in the heart of New York City. Uniting hospitality impresario Max Burgio’s sophisticated European-style social concept with manager Anthony Guinehut’s restaurant industry experience, B & Co. will transform from ultrachic restaurant by day to A-list lounge by night, creating a high-end haven reserved for those who feel at ease in the company of New York City’s beautiful elite.

Although having recently opened, B & Co. already has an extensive list of celebrity clientele, including reality TV star Jonathan Cheban and Ivana Trump, both who spotted in the facility during the exclusive DTR Styles event.

Having launched in September 2013, DTR Styles serves clients in New York City, the Hamptons, Los Angeles, and Miami, in addition to offering style advice and guidance online. For additional information on Dana Tycher Reisman and DTR Styles, please visit: www.dtrstyles.com