Jen Groover

Empowerment and Business Expert, Entrepreneur & Author Jen Groover will launch the Empowered Economy Initiative, her answer to Occupy Wall Street, with the Build Your Business Boot Camp at Rowan University on Tuesday, September 17, 2013.

Groover’s Empowered Economy Initiative is a movement based on the premise that if corporations and universities combine their efforts to educate and support small business owners and entrepreneurs in their communities, the resulting success can stimulate the economy. The Empowered Economy Initiative will kick off with the Build Your Business Boot Camp, a free educational event for business owners and entrepreneurs.

Having been tagged by SUCCESS magazine as a “One-Woman Brand” and a “Creativity and Innovation Guru,” as well a leading “Serial Entrepreneur” by Entrepreneur magazine, Groover will draw from her breadth of personal experience to teach business owners and entrepreneurs how to leverage time and influence, effectively use available tools and embrace creative strategies in order to take their businesses to the next level. Build Your Business Boot Camp attendees will learn how to perfect their pitch to hook new customers, build their business mission statement, create a website that converts prospects into customers, leverage networking to increase their net worth, increase visibility by becoming an expert in their community and use video to create viral marketing campaigns. Groover will also explore strategies for increasing social media presence, seamlessly incorporating product placement and brand integration, working with media to build credibility and understanding how influencers influence business.

The Build Your Business Boot Camp, presented by Rowan University’s Rohrer College of Business and SNJ Business People and sponsored by TD Bank, Friedman LLP, Lauletta Birnbaum LLC, Pro Computer Service, Line Systems, Surety Title Corporation and JerseyMan Magazine, is the first in a series of events sparked by Groover’s Empowered Economy Initiative. Groover is currently in the process of formalizing plans for future events with a number of organizations, with the goal of hosting a minimum of 25 Empowered Economy events throughout the United States in 2014.

ABOUT JEN GROOVER: Jen Groover is a highly sought after speaker, author, designer, television show host and media contributor, spokeswoman, inventor and advocate. Tagged by SUCCESS magazine as a “One-Woman Brand” and a “Creativity and Innovation Guru,” as well a leading “Serial Entrepreneur” by Entrepreneur magazine, Jen Groover’s success skyrocketed with the creation of the Butler Bag, the world’s first compartmentalized handbag, and has not stopped since. Jen spring-boarded the Butler Bag’s success into an entire lifestyle brand, which led her to create subsequent lifestyle brands, including the recently launched “Empowered by Jen Groover” brand.

Based on Jen’s diverse experiences and her passion for inspiring others to realize their greatest potential, “Empowered by Jen Groover” comprises Jen’s 90 minute PBS special, “Empowered: Keys to Unlocking Your Unlimited Potential,” and forthcoming book, “Empowered: 30 Days to a More Empowered Life,” as well as a variety of consumer products that encompass her quotes and inspire people to live life with passion and purpose. The success and momentum of Jen Groover’s empowerment movement has led to the development of Jen’s upcoming, highly integrated tech platform, “Empowered for Purpose,” which will serve as a foundation for further expansion of the “Empowered by Jen Groover” movement and brand.

Jen is more than a more than a multifaceted, multitalented individual – she is, undoubtedly, a force to be reckoned with. Jen believes in active participation and lives by the belief that “if you are going to complain about something you better be willing to do something to inspire change”.

For more information about Jen Groover, please visit