CELEBRITY FASHION ICON DANA TYCHER REISMAN

Dana Tycher Reisman

New York based celebrity fashion stylist Dana Tycher Reisman will launch personal shopping and styling service DTR Styles this summer, bringing a concierge service previously reserved for the wealthy to everyday women at an affordable price.

DTR Styles offers customized personal shopping experiences and styling services that help women of all ages and backgrounds to discover, define and express their own unique, personality-driven style, giving them confidence that radiates both inside and out.

“When what you wear reflects your personality and shows your inner beauty to the outside world, you feel good – you feel confident. That’s style,” says Dana. “I created DTR Styles to make that feeling attainable to all women and to provide them with the tools they need to look like the best possible version of themselves every day. Many women think that having a stylist and a fashionable wardrobe means wearing designer everything and spending a lot of money, but I want to show them that fashion can be affordable and that they deserve to look good, dress well and ultimately feel amazing.”

Using a collaborative approach, Dana works closely with clients to understand their needs and goals in order to develop a unique style profile that suits their personality, lifestyle and budget. DTR Styles provides a range of services including style assessments, personal shopping and styling, special event styling, investment piece purchasing, photo shoot styling, cyber styling, full wardrobe revamping and total makeovers (including hair and make-up).

“Fashion can be frustrating and intimidating for many women” says Dana. “By really getting to know my clients personalities, how they live and what they want – whether they have a new job and want to dress for success, don’t know how to dress for their body type, want to look amazing for a big date, or just can’t find the time to shop for themselves – I can help them find their own style and curate a wardrobe or offer guidance that will take the guess work out of shopping and make getting dressed everyday fun and easy.”

Born and raised in New York City, celebrity fashion stylist and DTR Styles owner Dana Tycher Reisman spent her childhood playing dress-up amongst the clothes racks at Bergdorf’s and Barneys, and her high school years customizing her school uniforms, hoping to one day share her passion with others. Dana’s love of fashion led her to pursue a Bachelors of Business Administration at Parsons School of Design while also working at INTERMIX and Herve Leger, where she found her true calling in personal shopping and styling. After graduating, Dana joined the personal shopping department at The Americana Manhasset, catering to women looking for high-end styling advice. One of only two personal shoppers at the exclusive shopping destination, Dana gained extensive hands-on experience and training, honing the skills that she had begun to develop while at Parsons. She learned to create a tailored, VIP experience for clients by assessing their personal styles and preferences. In addition to these positions, Dana has also consulted on various projects for celebrity friends, photographers and designers.

DTR Styles serves clients in New York City, the Hamptons, Los Angeles and Miami, in addition to offering style advice and guidance online.

For more information about DTR Styles and Dana Tycher Reisman, please visit www.DTRStyles.com.