Empowered Impact

Educational Workshop & Networking Event in New York City

Jen Groover

Jen Groover, empowerment and business expert, as well as entrepreneur and inventor of the popular Butler Bag™, will help entrepreneurs expedite their path to success at Workhouse NYC on Wednesday, July 17, 2013 in New York City. Groover will be the keynote speaker on “Empowered Success”, based on her recent PBS Special which shares secrets on how to elevate your success, happiness and the ability to positively impact others. Following the presentation, a Q&A and Panel of Experts led by Groover will focus on maximizing education and relationship development. Groover will also help the attendees achieve their goals personally by holding as a bonus, two 30-minute coaching calls after the event.

Joining Groover on “The Stage” to inspire and empower women who are seeking a fulfilling life and success in entrepreneurship are the following guest speakers:

Jennifer Walsh – Beauty Pioneer, Executive, and Director

“Taking Risks to Create Opportunities”

Jennifer Walsh has been a true pioneer in the beauty business. With more than 15 years of experience in the industry, the founder of one of the first beauty boutique chains in the U.S. – The Beauty Bar, Walsh will be giving speech and provide inspiration about creating opportunities and taking risks in business through her own story at the “Empowered Impact” event.

Shelton Mercer – Social Impact Pioneer, TwitChange Founder & Mashable Award Winner

“Fulfilling Your Purpose While Make Impact for Others”

Shelton Mercer is a Fortune 100-bred executive, innovator, philanthropist as well as the CEO of social media sensation TwitChange. Mercer is also the founder of The Mercer Advisory Group, which provides integrated media solutions to business and organizations. Achieved many success in both business and philanthropic world at young age, Mercer will be speaking about the positive impact to others while fulfilling your own purpose.

Alvina Alston – Fox News Producer & PR Mogul

“Empowering Your Brand in the Media”

Alvina Alston is the founder of full-service media company – More Media and currently a senior segment producer and chief senior writer of FOX Business. Alston has over 20 years of experience in multimedia production, publicity and journalism. Started out as a general assignment reporter, Alston has expansive knowledge of the media industry. At “The Stage”, Alston will be sharing her personal insight and give out professional advice to women who are looking to succeeding in the business world using media as a strong and effective tool.

Karen Salmansohn – Best Selling Self-help Book Author, Radio Show Host & O! Magazine Columnist

“Laughing Your Way to the Bank: How Having Fun and Being Happy Increase Your Success!”

Karen Salmansohn is a best-selling self-help book author with over 1 million books sold. Salmansohn has been profiled in various media outlets including The New York Times, LA Times, Time Magazine, and ELLE. Salmansohn, who gave up a successful career to pursue writing at 26, is a regular columnist for O! Magazine, CNN, Huffington Post, and am NY. Salmansohn has published over 20 books and she will be speaking at the event to give audience advice on how being happy and having fun will increase personal success.

Courtney Macavinta – Co-Founder and President of The Respect Institute (Ri)

“ROI of Self-Respect”

Courtney Macavinta carries a mission to give youth and their influencers’ tools to build self-respect to end cycles of disrespect and thrive. As a domestic violence survivor from a multi-racial background, Macavinta, the co-author of the best-selling book – RESPECT, found her life mission to create a world where “respect for all” is the status quo. At “The Stage”, Macavinta will share her experience, struggle and success along the road of realizing her mission of making the world a better place in hopes to inspire others to achieve great things and make positive impacts on others.

WHEN: Wednesday, July 17, 2013

6:00 p.m. – 6:30 p.m. cocktails, appetizers and networking

6:30 p.m. – 7:30 p.m. Jen Groover’s Keynote “Empowered Success”

7:30 p.m. – 9:00 p.m. Q&A and Panel of Experts “The Stage”

WHERE: Workhouse NYC

21 West 46th Street in New York City


Jen Groover is a highly sought after speaker, author, designer, television show host, media contributor, spokeswoman, inventor and advocate. She began her entrepreneurial career right out of college in the fitness industry, with a focus on personal training, speaking as well as competing as a national level fitness competitor. Her success skyrocketed with the creation of the Butler Bag, the world's first compartmentalized handbag, and hasn't stopped since. Her name has become synonymous with innovation and entrepreneurship. Groover has been tagged by SUCCESS magazine as a “One-Woman Brand” and a “Creativity and Innovation Guru,” a leading “Serial Entrepreneur” by Entrepreneur magazine and has recently launched her own PBS special, “Empowered: Keys to Unlocking Your Unlimited Potential.”

For more information about Jen Groover, please visit