Monday, June 17, 2013



Les Gold With New Book "For What It's Worth"

Lili And Les Gold With Tomaczek Bednarek

The Gold Family, Seth, Ashley, Lili And Les

Fox Business News Eric Spinato With David Salidor

Seth and Ashley Gold With James Edstrom And Les Gold

The Gold Family With Carnegie Deli's Sarri R. Harper

Les Gold With Petra Brehl And Ashley Gold

Carnegie Deli along with Tomaczek Bednarek and James Edstrom, from hosted today, the creation of a sandwich in honor Les Gold and Hardcore Pawn. Les Gold may be the most famous pawnbroker in America, thanks to his hit reality TV show Hardcore Pawn. He owns American Jewelry and Loan in Detroit, a 50,000 square foot empire, immortalized on truTV’s iconic show.

Les and his kids, Seth and Ashley Gold sure were surprised with the famed deli's new creation. The LES GOLD HARDCORE PAWN SANDWICH is made up of: the HARD heels rye bread toasted, GOLDen mustard, HARD salami, TONGUE because Les won’t take any talking back, Turkey off the bone, Lettuce and Tomato.

The Gold's were also celebrating the release of Les Gold's first book, FOR WHAT IT’S WORTH: Business Wisdom from a Pawnbroker, published by Penguin Group. Gold argues that anyone can be more successful by thinking like a pawnbroker. Since joining the family business at age 12, Gold has dealt with customers who sometimes get unruly or even violent. He became a master of the arts of persuading, negotiating, selling, and sizing up the true value of just about any object. 

But beyond practical advice, his book includes fun stories of his weirdest, wackiest deals, including the time his father tried to pawn a monkey, and the time Les negotiated for a stripper pole.

About Les Gold/Hardcore Pawn

Since premiering in August 2010, Hardcore Pawn has been one of truTV's biggest hits. So far this year, the show has averaged more than 2.7 million viewers, with 1.4 million adults 18-49 and more than 701,000 men 18-49. Episodes of Hardcore Pawn regularly finish among the Top 5 ad-supported cable programs in the timeslot.

About Carnegie Deli:

Founded in 1937, the world famous Carnegie Deli is a true New York City landmark situated in Midtown on 7th Avenue at 55th Street (854 7th Avenue.) 

Photos By: James Edstrom

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