Showing posts with label ASHLEY GOLD. Show all posts
Showing posts with label ASHLEY GOLD. Show all posts

Tuesday, July 22, 2014


Ashley Gold

Not only do they have one of the hottest reality shows on television and are in demand for appearances all over the world, now one of the stars of HARDCORE PAWN has begun her own radio podcast.

Ashley Gold of HARDCORE PAWN fame now hosts "Pawn Chick Radio" - check it out HERE.

Hardcore Pawn is winding up its 8th Season on truTV and, because of its popularity, American Jewelry and Loan in Detroit has become a 'destination location' Tons of fans and celebrities stop by the pawn shop.


Thursday, July 11, 2013



Les Gold On Good Morning America

Hardcore Pawn continues to be a hit on TruTV and America can't seem to get enough of the adventures of the Gold family and their Pawn Shop American Jewelry in Detroit.

The fact is, I even love this show, and it is really hard for me to watch a reality show, considering I know the business in and out. But I have to watch this show.

Forget the crazy people that come into the store on a daily basis, forget the bickering between Ashley and Seth, this show gives you a education in making a deal and in the case of American Jewelry, a fair deal. The Golds know what things are worth and they try to be fair. On a daily basis they hear peoples problems and their stories and they do understand. To work at American Jewelry, you have to be part merchant and part psychiatrist.

Having become friends with The Golds on their regular visits to New York City, I can honestly say I have not met a nicer family. Walking the streets of New York City with The Golds, fans come up to them and no matter how much of a rush they are in to get to a TV Studio or a event, they take the time to talk to each and every person they meet. This family is a hit, on and off screen.

On a recent visit to NYC, Carnegie Deli was naming a sandwich after Hardcore Pawn. The Gold family did not miss a beat, running to Fox And Friends, then to Good Morning America and then to Carnegie Deli, all in a matter of hours. They did interviews with reporters on the run and gladly posed for photos for fans and photographers and stopped to chat with a cameraman from TMZ about what Kim Kardashian's baby poop is worth. As Les Gold has told me a few times, it's only worth something if their is a buyer, and according to Les, Kim's baby poop is pure Gold!

You can shop online at American Jewelry and you can watch this hit show on TruTV. Les Gold also has a New York Times Bestseller "For What It’s Worth" Business Wisdom from a Pawnbroker.  It is a must read for anyone wanting to make a deal. Reality sometimes can be fun and educational. Watch this show!

Photo Courtesy Of: Cyndee Harrison/American Jewelry

Monday, June 17, 2013



Les Gold With New Book "For What It's Worth"

Lili And Les Gold With Tomaczek Bednarek

The Gold Family, Seth, Ashley, Lili And Les

Fox Business News Eric Spinato With David Salidor

Seth and Ashley Gold With James Edstrom And Les Gold

The Gold Family With Carnegie Deli's Sarri R. Harper

Les Gold With Petra Brehl And Ashley Gold

Carnegie Deli along with Tomaczek Bednarek and James Edstrom, from hosted today, the creation of a sandwich in honor Les Gold and Hardcore Pawn. Les Gold may be the most famous pawnbroker in America, thanks to his hit reality TV show Hardcore Pawn. He owns American Jewelry and Loan in Detroit, a 50,000 square foot empire, immortalized on truTV’s iconic show.

Les and his kids, Seth and Ashley Gold sure were surprised with the famed deli's new creation. The LES GOLD HARDCORE PAWN SANDWICH is made up of: the HARD heels rye bread toasted, GOLDen mustard, HARD salami, TONGUE because Les won’t take any talking back, Turkey off the bone, Lettuce and Tomato.

The Gold's were also celebrating the release of Les Gold's first book, FOR WHAT IT’S WORTH: Business Wisdom from a Pawnbroker, published by Penguin Group. Gold argues that anyone can be more successful by thinking like a pawnbroker. Since joining the family business at age 12, Gold has dealt with customers who sometimes get unruly or even violent. He became a master of the arts of persuading, negotiating, selling, and sizing up the true value of just about any object. 

But beyond practical advice, his book includes fun stories of his weirdest, wackiest deals, including the time his father tried to pawn a monkey, and the time Les negotiated for a stripper pole.

About Les Gold/Hardcore Pawn

Since premiering in August 2010, Hardcore Pawn has been one of truTV's biggest hits. So far this year, the show has averaged more than 2.7 million viewers, with 1.4 million adults 18-49 and more than 701,000 men 18-49. Episodes of Hardcore Pawn regularly finish among the Top 5 ad-supported cable programs in the timeslot.

About Carnegie Deli:

Founded in 1937, the world famous Carnegie Deli is a true New York City landmark situated in Midtown on 7th Avenue at 55th Street (854 7th Avenue.) 

Photos By: James Edstrom

Saturday, December 01, 2012




We love watching Ashley in action. This girl knows her stuff. 

In this Hardcore Pawn Video, a customer becomes enraged after finding out her 'over the phone' quote possibly was nothing but 'over the phone.'  But Ashley teaches this lady one more thing. She shows her where the door is.

If you haven't seen the Gold family in action, check your local listings for TRU TV, to see why Hardcore Pawn remains one of the top shows on Reality TV.

Monday, November 26, 2012



Hardcore Pawn

Pawn Shops are becoming more mainstream - as evidenced by the popularity of truTV's Hardcore Pawn franchise. "Hardcore Pawn" reached over 3.1 million viewers last Tuesday night, a record for truTV.

Those of you who are thinking of buy Jewelry or Electronics or even a Fur for your loved ones for Christmas, should check out American Jewelry and Loan, and the stars of Hardcore Pawn. Check out their website for deals that change every week at.

Photo By: James Edstrom


Wednesday, September 05, 2012



"Meet the Gold family. As owners of Detroit's biggest pawn shop, they've bought and sold things you can't begin to imagine. Every day brings new danger as the Golds operate in the heart of one of America's most troubled cities. With 50,000 sq ft of cash and goods surrounding them, there are millions to be made, but their profits come with huge risk. Welcome to the world of Hardcore Pawn."

Ashley With Seth And Les Gold

Well today I met the Gold family, in the heart of Times Square.  My millions of readers know that I rarely go out anymore for just about anything. After 30 years of photographing the stars and being profiled on every TV show from 60 Minutes to Fox News, I am pretty much a hermit now. I stay at home working on Times Square Gossip. But when my good publicist friend Linda Shafran contacted me in the middle of the night and told me the Gold family was going to be in Times Square, I just had to meet them. I love their show.

Most of these Reality Shows, I won't watch. But Hardcore Pawn brings back my fond memories of being on the set in Chicago with Jerry Springer. Just like Springer, you never know what is going to happen next and with HardCore Pawn you also get a education. Items coming into American Jewelry educate you on the value of things and sometimes you are just shocked that you have the same items in your home and they are worth so much money.

Meeting Les Gold today with Son Seth and Daughter Ashley was fun. I wish they did not have to catch a plane, I would have taken them out on the town and really shown them New York City. I am sure a night out with me would make all their customers look normal. 

Might be interesting to note, that Les will be on Varney - Thursday morning
VH1 Big Morning Buzz - Friday morning
Sean Hannity - Friday evening

Make sure you catch HardCore Pawn in it's new season on TruTV, Tuesdays at 9pm. This is one show that lives up to it's name!