KEVIN FEDERLINE SELLING INSURANCE

Kevin Federline

Kevin Federline, the estranged husband of former pop star Britney Spears, is apparently much smarter than his almost-ex-wife regarding his image. Federline accepted to be featured in an insurance company's ad, which makes fun of his career crash. Nationwide Mutual Insurance Co., known for its "On Your Side" slogan, has announced Wednesday they plan to bring Federline in to be featured in the latest installment of Nationwide's "Life Comes at You Fast" ad campaign. Columbus-based Nationwide provides auto, home and life insurance, and its Nationwide Financial Services Inc. sells life insurance, annuities and retirement savings products. In the new commercial, Federline, 28, goes from starring in a rap video surrounded by beauties and bling to working at a fast-food joint. Nationwide previously featured rapper MC Hammer in the campaign to show how people's fortunes can change in an instant."No one has personified 'Life Comes at You Fast' in the media better than Federline," said Steven Schreibman, Nationwide vice president of advertising and brand management. "Our partnership with Kevin shows the world that he has a great sense of humor."The company ran its first national Super Bowl ad last year, using model Fabio. The Super Bowl is US TV's highest-rated show.Kevin Federline said he felt that it was a good time to come out and make fun of himself. "I try not to take myself too seriously," he added, according to the Irish Examiner.Kevin Federline defeated former wrestling champion John Cena in a WWE "Monday Night Raw" staged wrestling match in Miami on January 1st. In a no disqualification match, Federline managed to cover Cena for the three count after Federline's trainer, Johnny Nitro, and fellow wrestler Umaga intervened on his behalf. The match marked Federline's wresting debut.Following Britney Spears' filing for divorce last November, the estranged couple Britney Spears and Kevin Federline have now mutually agreed to a custody arrangement for the current month. The pop star and the backup dancer have both agreed to share custody of their two children, 15-month-old Sean Preston and four-month-old Jayden James Federline.Under the terms of the agreement filed in Los Angeles County Superior Court on January 5, Britney will hold the kids for a lot longer than K-Fed and his physical custody is extremely limited. Federline will be allowed to visit the children at Spears' home from noon to 4 p.m. on Mondays, Wednesdays and Fridays.According to the agreement, Spears can be present, but no one may interfere with Federline's right to be with the children. Spears will use her "best efforts to ensure that no third party visiting the home" while Federline is with his kids.

You have to give it to this guy. He is like the Energizer Bunny. He keeps going and going and going.