Kendrick Lamar Award season is in full swing. In celebration of the new direction, JET magazine breaks with tradition to feature the young, talented and critically acclaimed rap artist Kendrick Lamar — who has seven Grammy nominations for his latest album Good Kid, M.A.A.D. City — on the cover for the Black History issue. “I always seen [JET magazine] every time I walked into the house,” said Lamar. “It was always there. So I already knew that it had to hold some type of weight. Being a young cat, I had to know, since this magazine is right here all the time, it must be a powerful magazine. So it’s a privilege just to be a part of it, and for Black History Month, it’s a beautiful thing.” The artist, renowned for delivering thought-provoking lyrics that center around social issues, shares the ways in which his passionate storytelling is impacting lives. In JET magazine’s exclusive interview, the hip-hop star reveals everything from his social responsibi...
