JERRY SPRINGER'S HIT BAGGAGE SYNDICATES
TIMES SQUARE GOSSIP TELEVISION
GOES INTO SYNDICATION
NBCUniversal Domestic Television Distribution has sold Game Show Network’s (GSN) hit relationship game show “Baggage” to local broadcast stations for its initial run in off-network syndication debuting September 17; it was announced today by Barry Wallach, President, NBCUniversal Domestic Television Distribution.
"Baggage," hosted by television icon Jerry Springer, has been sold to station groups representing more than 95% of the U.S. including Tribune, Sinclair, Sunbeam, Gannett, Hearst and Weigel. The daily half-hour relationship game show will air on stations in the nation’s top markets including WPIX-TV New York, WCIU-TV Chicago, WPHL-TV Philadelphia, WLVI-TV Boston, WATL-TV Atlanta, WKCF-TV Orlando, WTTE-TV Columbus, Ohio, WSTR-TV Cincinnati and WNUV-TV Baltimore.
"'Baggage’, produced by Comcast Entertainment Studios, is a proven show with fan-favorite Jerry Springer as host, and we are thrilled to bring it to broadcast stations this Fall," said Wallach. “The format is edgy and is built for a young-skewing audience perfectly suited for both early and late fringe time periods.”
“The concept that every dater has hidden baggage- small, medium and large has struck a chord with GSN's viewers,” said Amy Introcaso-Davis, Executive Vice President, Programming and Development. “Its pop cultural relevance has made Baggage a top performer, and we are excited to partner with NBCUniversal Domestic Television to bring this buzzy show to a new audience."
During its test run in 10 markets, "Baggage" improved in all demos versus the prior sweep time period (February 2011 vs. November 2010) by an average of 26% in Women 18-34, 18% in Women 18-49, 21% in Women 25-54, 39% in Men 18-34 and by 31% in Adults 18-34. Additionally, "Baggage" was #1 in its time period with Women 18-34 in Philadelphia and Cincinnati, while improving in key demos by double and triple figures in each market; including +158% in Adults 18-49 in Tampa vs. its lead in ("Seinfeld") and +240% in Adults 18-49 in Milwaukee vs. November 2010 time period ("Everybody Loves Raymond.")
On each half-hour episode of “Baggage,” Host Jerry Springer guides the fun as one dater chooses among three contestants who reveal the intimate secrets and hidden flaws that are typically kept under wraps to impress a first date. Each contestant enters with three suitcases—small, medium and large—containing the quirky, annoying and sometimes truly shocking ‘baggage’ that may or may not eliminate the contestants from competition, to the accompaniment of the dater’s tagline, “I’m sorry, but you have too much baggage.” “Baggage” is produced by a unit of Comcast Entertainment Studios, with Jay James and Tim Puntillo serving as Executive Producers.
About NBC Universal Domestic Television Distribution:
The NBCUniversal Domestic Television Distribution division is responsible for the sales and distribution of NBCUniversal product to all forms of television within the U.S. and Canada. The division develops and produces first-run programming and distributes these shows, along with off-network content, to broadcast syndication. Current first-run broadcast syndicated programming includes "Access Hollywood," "Access Hollywood Live," "The Jerry Springer Show," "Maury," "The Steve Wilkos Show," "The Chris Matthews Show," "The Wall Street Journal Report with Maria Bartiromo" and the upcoming talk shows "Steve Harvey" and “Trisha,” both debuting in Fall 2012. Current off-network programming includes "30 Rock," “Baggage,” "House," "Law & Order," "Law & Order: Criminal Intent," "Law & Order: Special Victims Unit," "Monk" and "The Office."
In the Canadian marketplace, the division sells current television and film product as well as content from NBCUniversal's vast library (Universal Pictures, Focus Features, Universal Television, Universal Cable Productions, NBC Late Night properties) to broadcast, basic cable, pay cable and subscription video-on-demand (SVOD) platforms. Current programming includes "Whitney," "Up All Night," Covert Affairs," "The Tonight Show" and "Smash."
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN’s cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN’s popular TV game shows or through GSN Digital’s free casual games, mobile and social games, and cash competitions. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN at www.gsn.com.