SUPERMOM THE NEW ANIMATED WEB SERIES
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TIMES SQUARE GOSSIP WEB NEWS
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TIMES SQUARE GOSSIP WEB NEWS
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Joey Lauren Adams
RedLever Studios, a global studio at the nexus of advertising and entertainment and Emmy Award-winning producer Jonathan Prince have partnered to produce a live action and animated web series, SUPERMOMS, presented by The Clorox Company, a leading manufacturer and marketer of consumer products.
Now in post-production, SUPERMOMS’ eight webisodes focus on four women living on a cul-de-sac who not only share the common bond of motherhood, but also the uncommon responsibility of being super heroes working together to foil their arch-enemy, Dr. Deconstructo. SUPERMOMS features both live-action and animated “super hero” storylines, with the moms bouncing between their real identities and their animated alter egos. Along the way, they grow closer, share life lessons and solve minor domestic disasters -- with help from Clorox products, including: Clorox® Liquid Bleach, Clorox® Clean-Up, Glad® Trash Bags and Fresh Step® Cat litter. SUPERMOMS will be directed by Michael Barnett, who also directed the award-winning HBO documentary Superheroes.
“Our collaboration with Jonathan Prince is focused on creating an entertainment property that will capture the imaginations of online audiences while seamlessly integrating Clorox product messages,” said Richard Shore, President of RedLever Studios. “SUPERMOMS is a highly entertaining scripted web series that offers Clorox a platform for increasing awareness of its wide range of consumer products, while creating an emotional connection with its consumer and encouraging moms across the United States to put on their super mom outfits!”
“It’s been my pleasure to work with the RedLever and Clorox teams in developing this project. Whether one creates content for web, television, or the big screen, story and character are what drives loyal, passionate viewership. Clorox “gets” that and has encouraged us to do what it takes to create that kind of “lean-forward,” engaging program,” said Jonathan Prince. “Bottom line, SUPERMOMS is romantic and comedic, dramatic and super-heroic as it deals with all of the issues facing women today.”
The cast of SUPERMOMS includes Brennan Hesser, Joey Lauren Adams, Julie Warner, Lourdes Benedicto, Tabitha Morella, Tim Rock, K Callan, Hank Baskett, Jacob Hopkins, Caitlin Carmichael, Jake Borelli, Patrick Fabian and Larry Poindexter.
Leveraging its exclusive relationship with Joost Media, a fully owned subsidiary of Adconion Media Group, RedLever Studios will distribute SUPERMOMS to millions of viewers in the U.S.
In addition, Red Lever Studios is producing exclusive behind-the-scenes content for SUPERMOMS' Facebook page, which will serve as the web series‘ hub site and will launch by early January 2012.
Photo By: Sara De Boer/Retna
Now in post-production, SUPERMOMS’ eight webisodes focus on four women living on a cul-de-sac who not only share the common bond of motherhood, but also the uncommon responsibility of being super heroes working together to foil their arch-enemy, Dr. Deconstructo. SUPERMOMS features both live-action and animated “super hero” storylines, with the moms bouncing between their real identities and their animated alter egos. Along the way, they grow closer, share life lessons and solve minor domestic disasters -- with help from Clorox products, including: Clorox® Liquid Bleach, Clorox® Clean-Up, Glad® Trash Bags and Fresh Step® Cat litter. SUPERMOMS will be directed by Michael Barnett, who also directed the award-winning HBO documentary Superheroes.
“Our collaboration with Jonathan Prince is focused on creating an entertainment property that will capture the imaginations of online audiences while seamlessly integrating Clorox product messages,” said Richard Shore, President of RedLever Studios. “SUPERMOMS is a highly entertaining scripted web series that offers Clorox a platform for increasing awareness of its wide range of consumer products, while creating an emotional connection with its consumer and encouraging moms across the United States to put on their super mom outfits!”
“It’s been my pleasure to work with the RedLever and Clorox teams in developing this project. Whether one creates content for web, television, or the big screen, story and character are what drives loyal, passionate viewership. Clorox “gets” that and has encouraged us to do what it takes to create that kind of “lean-forward,” engaging program,” said Jonathan Prince. “Bottom line, SUPERMOMS is romantic and comedic, dramatic and super-heroic as it deals with all of the issues facing women today.”
The cast of SUPERMOMS includes Brennan Hesser, Joey Lauren Adams, Julie Warner, Lourdes Benedicto, Tabitha Morella, Tim Rock, K Callan, Hank Baskett, Jacob Hopkins, Caitlin Carmichael, Jake Borelli, Patrick Fabian and Larry Poindexter.
Leveraging its exclusive relationship with Joost Media, a fully owned subsidiary of Adconion Media Group, RedLever Studios will distribute SUPERMOMS to millions of viewers in the U.S.
In addition, Red Lever Studios is producing exclusive behind-the-scenes content for SUPERMOMS' Facebook page, which will serve as the web series‘ hub site and will launch by early January 2012.
Photo By: Sara De Boer/Retna
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