MTV'S “THE REAL WORLD: HOLLYWOOD”
The Real World HollywoodMTV rolls out the “green” carpet for the season 20 premiere of “The Real World: Hollywood” debuting Wednesday, April 16 at 10:00 p.m. ET/PT. In a series of firsts, “The Real World: Hollywood” will expand to one-hour episodes to feature more hijinks and drama for 13 weeks only, and exclusive footage will post online at RealWorldDailies where the action will continue to play out from what was seen on-air. The Hollywood house is the first Real World home to incorporate environmentally-friendly items and eco-friendly lifestyle choices. For the first time, the Real World Casting online community chose the seventh roommate from 20,000 online applicants. Will “Pretyboy” of Daytona Beach, Florida exceed their expectations? Exclusive material online, on demand and in Virtual Real World allows viewers to access their favorite guilty-pleasure whenever and wherever they may be. “The Real World: Hollywood” is from reality powerhouse, Bunim-Murray Productions.
The landmark 20th season of "The Real World: Hollywood" promises to be an emotional, invigorating and exciting season. When seven strangers come together, one of them is known to everyone as he was chosen by the viewers in the first “Real World” online casting call – and negative opinions have already formed about the type of person “PretyBoy” is. Rather than focusing on one group job, the roommates will pursue their Hollywood dreams – to be an actor, singer, journalist, host or music producer. They also form a comedy improv troupe, taking lessons at the IO West. As conflict erupts amongst the group, one roommate struggles with his own demons that may irreparably damage his chances for a career in Hollywood.
“The Real World pioneered the genre of reality television as we know it, while showing young adults navigating their way through a seminal period in their lives,” said Tony Disanto, Executive Vice President, Series Development and Programming, MTV. “Now in its banner twentieth season, ‘The Real World: Hollywood’ will continue the franchise’s tradition of illuminating and reflecting issues important to our audience by utilizing the series’ ability to construct and execute the real-life narrative art form it has made famous.”
“On this 20th anniversary season we wanted to get back a little to the show’s origins by casting people who were pursuing dreams of careers in the entertainment business,” said Jon Murray, “The Real World” Co-Creator and Chairman & President of Bunim-Murray Productions. “It gives the show real stakes and is a wonderful contrast to all the usual hook-ups and fights.”
“Dailies” are defined as: a series of shots from the previous day's shooting, selected by the editors to be viewed for possible inclusion in the final version of the film or show. For the first time, fans will be able to see what the editors see by logging onto realworlddailies. Beginning April 10, Bunim-Murray will provide 7-8 clips daily of raw, unedited footage, taking viewers beyond the show experience and giving them "The Real World" in real time. All of the great moments of the series will be teased online the week before the episode airs with more drama, more fights and everyone's favorite, more hook-ups. Viewers can get to know the cast as the producers and crew do, on a daily basis. Plus, message boards are available to post comments and to chat with other fans of the show about the cast and their actions.
On Earth Day 2006, Think MTV launched Break The Addiction, an award-winning campaign that inspired young people to reduce their impact on the environment while improving their lives. Marking the two-year anniversary of this campaign, Think MTV worked with Bunim-Murray Productions to produce an eco-friendly season of “The Real World: Hollywood.” Through their collaborative efforts, the first eco-friendly Real World house was created which includes environmentally-friendly products ranging from solar panels and hybrid cars, to bamboo flooring, energy efficient appliances, and a multitude of recycled and reused products around the house. Each episode of “The Real World: Hollywood” will end with an eco-tip from one of the roommates. These tips will live online at think.mtv.com with additional resources to serve as an extension of the season, including a "green" house tour, interviews with the cast on living green and simple ways for viewers at home to take action to preserve the environment.
The Real World website will feature exclusive cast and house photos and blogs from the Hollywood roommates. In addition, sneak peeks of upcoming episodes will be available plus previously-aired episodes to view online.
MTV On Demand partners with On Demand from Comcast to offer a sneak peek of the premiere episode on April 9, one week prior to the premiere on-air. In addition, Comcast subscribers may view complete episodes the day following the Wednesday premiere on MTV plus highlights of the next new episode. MTV On Demand will feature a special tour of the new Hollywood house, in-depth cast profiles and eco-friendly tips.
Fans who take up residence in the Virtual Real World will be transported to the entertainment capital of the world to live in the Hollywood limelight. The new house debuts on April 16 at vmtv. The “green” element also will be incorporated into the Virtual Real World with the roommates living in an eco-friendly house. Users can click on different areas of the house to learn environmental facts and access more information on the Think MTV website. Designers can create eco-friendly virtual clothing and share their stories detailing ways they have done their part to better the environment. Virtual Real World is an extension of MTV Networks existing virtual worlds, including Virtual Hills, Virtual America’s Best Dance Crew and Virtual Gauntlet III.
Beginning one week early on April 9, the season 20 premiere of “The Real World: Hollywood” will be available for download to own on iTunes Store (iTunes), Amazon Unbox (unbox.amazon), Xbox Live Marketplace and Bit Torrent. In addition, special free downloads featuring a Hollywood house eco tour and casting reels will be offered. Viewers will have the opportunity to download each new episode the day after it airs on MTV.
The landmark 20th season of "The Real World: Hollywood" promises to be an emotional, invigorating and exciting season. When seven strangers come together, one of them is known to everyone as he was chosen by the viewers in the first “Real World” online casting call – and negative opinions have already formed about the type of person “PretyBoy” is. Rather than focusing on one group job, the roommates will pursue their Hollywood dreams – to be an actor, singer, journalist, host or music producer. They also form a comedy improv troupe, taking lessons at the IO West. As conflict erupts amongst the group, one roommate struggles with his own demons that may irreparably damage his chances for a career in Hollywood.
“The Real World pioneered the genre of reality television as we know it, while showing young adults navigating their way through a seminal period in their lives,” said Tony Disanto, Executive Vice President, Series Development and Programming, MTV. “Now in its banner twentieth season, ‘The Real World: Hollywood’ will continue the franchise’s tradition of illuminating and reflecting issues important to our audience by utilizing the series’ ability to construct and execute the real-life narrative art form it has made famous.”
“On this 20th anniversary season we wanted to get back a little to the show’s origins by casting people who were pursuing dreams of careers in the entertainment business,” said Jon Murray, “The Real World” Co-Creator and Chairman & President of Bunim-Murray Productions. “It gives the show real stakes and is a wonderful contrast to all the usual hook-ups and fights.”
“Dailies” are defined as: a series of shots from the previous day's shooting, selected by the editors to be viewed for possible inclusion in the final version of the film or show. For the first time, fans will be able to see what the editors see by logging onto realworlddailies. Beginning April 10, Bunim-Murray will provide 7-8 clips daily of raw, unedited footage, taking viewers beyond the show experience and giving them "The Real World" in real time. All of the great moments of the series will be teased online the week before the episode airs with more drama, more fights and everyone's favorite, more hook-ups. Viewers can get to know the cast as the producers and crew do, on a daily basis. Plus, message boards are available to post comments and to chat with other fans of the show about the cast and their actions.
On Earth Day 2006, Think MTV launched Break The Addiction, an award-winning campaign that inspired young people to reduce their impact on the environment while improving their lives. Marking the two-year anniversary of this campaign, Think MTV worked with Bunim-Murray Productions to produce an eco-friendly season of “The Real World: Hollywood.” Through their collaborative efforts, the first eco-friendly Real World house was created which includes environmentally-friendly products ranging from solar panels and hybrid cars, to bamboo flooring, energy efficient appliances, and a multitude of recycled and reused products around the house. Each episode of “The Real World: Hollywood” will end with an eco-tip from one of the roommates. These tips will live online at think.mtv.com with additional resources to serve as an extension of the season, including a "green" house tour, interviews with the cast on living green and simple ways for viewers at home to take action to preserve the environment.
The Real World website will feature exclusive cast and house photos and blogs from the Hollywood roommates. In addition, sneak peeks of upcoming episodes will be available plus previously-aired episodes to view online.
MTV On Demand partners with On Demand from Comcast to offer a sneak peek of the premiere episode on April 9, one week prior to the premiere on-air. In addition, Comcast subscribers may view complete episodes the day following the Wednesday premiere on MTV plus highlights of the next new episode. MTV On Demand will feature a special tour of the new Hollywood house, in-depth cast profiles and eco-friendly tips.
Fans who take up residence in the Virtual Real World will be transported to the entertainment capital of the world to live in the Hollywood limelight. The new house debuts on April 16 at vmtv. The “green” element also will be incorporated into the Virtual Real World with the roommates living in an eco-friendly house. Users can click on different areas of the house to learn environmental facts and access more information on the Think MTV website. Designers can create eco-friendly virtual clothing and share their stories detailing ways they have done their part to better the environment. Virtual Real World is an extension of MTV Networks existing virtual worlds, including Virtual Hills, Virtual America’s Best Dance Crew and Virtual Gauntlet III.
Beginning one week early on April 9, the season 20 premiere of “The Real World: Hollywood” will be available for download to own on iTunes Store (iTunes), Amazon Unbox (unbox.amazon), Xbox Live Marketplace and Bit Torrent. In addition, special free downloads featuring a Hollywood house eco tour and casting reels will be offered. Viewers will have the opportunity to download each new episode the day after it airs on MTV.
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