SIR RICHARD BRANSON SWIMS WITH WILDAID
**** SIR RICHARD BRANSON PROMOTES THE BUSINESS OF SAVING SHARKS Could Well-Managed Whale Shark Tourism Save the Species? **** Sir Richard Branson Swims With Shark Today, Sir Richard Branson, founder of Virgin Group and Virgin Unite, joins non-profit group WildAid to swim with 300 whale sharks off the coast of Cancun to demonstrate that the economic benefits of shark tourism can drastically outweigh the value derived from killing a shark for its fins. According to WildAid, the lifetime economic value of a single whale shark can exceed US$2 million, compared to a few hundred dollars to kill the same shark for its fins. Sir Richard and his family, who are in Mexico to celebrate Virgin Atlantic’s new direct service from London Gatwick to Cancun, took a detour to swim with these gentle giants and raise awareness of shark conservation. It is estimated that whale shark tourism is worth over US$47 million worldwide per year. “Sharks play an i...