CANADIAN LUXURY NOVERA SKINCARE CELEBRATED LAUNCH AT EMANUEL NEW YORK
Zeeshan Mohammed Novéra Skincare, the Canadian luxury skincare house founded by Zeeshan “Zee” Mohammed, celebrated its United States launch with a New York event at Emanuel New York. The launch introduced Novéra’s debut collection of gemstone-infused, clinically driven face mists to the American market. Built around the idea that gentle and effective skincare should not be a trade-off, Novéra began as a personal search for a better skincare ritual after Mohammed watched his young daughter, who has eczema, dread the daily routine of creams and topical products. Rather than create another traditional moisturizer, Mohammed reimagined the face mist as the center of the skincare ritual. The result is Novéra’s Gemstone Infusion collection, which pairs quartz-treated water with actives including sodium hyaluronate, niacinamide and a stable form of vitamin C. The collection includes Rose Quartz for her, Clear Quartz for him and Amethyst, a unisex, scent-free mist created for sensitive an...