HOUSE OF BRITNEY SPEARS FANTASY TWIST

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Britney Spears and Elizabeth Arden to debut

BRITNEY SPEARS fantasy twist in October 2012

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Britney Spears

BRITNEY SPEARS fantasy twist combines two of Britney’s best-selling fragrances worldwide, fantasy BRITNEY SPEARS and its unforgettable counterpart, MIDNIGHT fantasy BRITNEY SPEARS, in one sleek and innovative bottle design.

As the newest addition to the House of Britney Spears, BRITNEY SPEARS fantasy twist allows Britney’s fans to choose their scent with a twist of the bottle.

“With BRITNEY SPEARS fantasy twist, I wanted to combine two of my favorite fragrances into a sophisticated bottle, giving my fans the power to choose the scent they desire at any given moment,” said Britney.

The Inspiration

By pairing two of Britney’s most beloved scents, BRITNEY SPEARS fantasy twist offers the empowered woman two best-selling fragrances in the convenience of a single, unique bottle.

BRITNEY SPEARS fantasy twist illuminates the different sides of every woman. She is sophisticated and glamorous, feminine and flirtatious, with a collection of fragrances to match her multi-faceted personality. This savvy woman is taking charge of her own future and craves the ability to easily change her mind at a moment’s notice.

The Fragrances

fantasy BRITNEY SPEARS is a potion of succulent fruits and Britney’s favorite white florals that leaves a light trail of sensuality. The alluring mix of lush red lychee, golden quince and exotic kiwi playfully intertwines with a delectable cupcake accord, jasmine petals and white chocolate orchid. A surprising finish of creamy musk, enchanted orris root and sensual woods will leave you instantly captivating.

MIDNIGHT fantasy BRITNEY SPEARS is an intoxicating elixir of exotic fruits, seductive florals, and rich woody musks. Forbidden black cherries, framboise and luscious plum invite you into a mysterious realm of temptation and intrigue, while night blooming orchid and freesia mischievously flirt with enticing velvet iris. Cashmere woods, white patchouli, vanilla and amber leave a warm and sexy trail of intrigue.

The Design

BRITNEY SPEARS fantasy twist interlocks two separate but complementary fantasies in one polished design. Playing off the classic orb shape of the fantasy BRITNEY SPEARS and MIDINGHT fantasy BRITNEY SPEARS bottles, BRITNEY SPEARS fantasy twist utilizes patent-pending friction lock technology to create a one-of-a-kind bottle design, and debuts a spherical combination of two individual but connecting bottles.

Incorporating the ever-present Britney flair, the two halves of the unique bottle are shaded in her favorite colors—pink and blue—which are also the colors of fantasy BRITNEY SPEARS and MIDINGHT fantasy BRITNEY SPEARS.

The Products

Eau de Parfum 100 ml/3.3 fl. oz. $59.50

Eau de Parfum 50 ml/1.7 fl. oz. $49.50

Eau de Parfum 30 ml/1.0 fl. oz. $39.50

All prices are manufacturer’s suggested retail prices in US dollars. BRITNEY SPEARS fantasy twist is available in October 2012.

ABOUT BRITNEY SPEARS

Britney Spears is one of the world’s most admired and talked-about entertainers. Her extraordinary career is an inspiration to millions of her devoted fans around the globe. Britney dares to surpass all expectations and in 2010, celebrated a decade long career in show business. She continues to captivate and innovate both the music and fragrance industries.

Today, the Britney Spears fragrance franchise is one of the largest celebrity portfolios in the world. Britney’s first fragrance, curious BRITNEY SPEARS, was the number one global fragrance launch of 2004. Her second fragrance, fantasy BRITNEY SPEARS, also became a worldwide bestseller and was the number one launch in the mass channel in 2006. In 2007, BRITNEY SPEARS believe, the third fragrance from the franchise, sold over a million bottles in the first year of its launch. In 2010, with the launch of radiance BRITNEY SPEARS, Britney once again had a top 10 global celebrity launch in the U.S., Australia, New Zealand, Scandinavia and Spain. In the U.K., radiance BRITNEY SPEARS was recognized as the number one celebrity launch.

According to industry sales tracking system SoundScan, Spears has sold over 100 million records worldwide and is currently the fourth best-selling artist ever in the United States. Her unforgettable debut album, “Baby, One More Time”, was her first of many musical triumphs that set an untouchable precedent in pop culture. The 2007 release of her "Blackout" album made Britney the only female music artist to have her first five albums go to number one. Achieving global success, the album won the 2007 International Album of the Year Award, three 2008 MTV Video Music Awards, and celebrated two platinum singles "Gimme More” and "Piece of Me”.

December 2008 marked the release of her sixth CD entitled “CIRCUS”. The fifth number one album for the starlet made her the only act in Nielsen SoundScan history to have four albums debut with 500,000 or more copies. Her first single off the album, “Womanizer,” set a record for the biggest jump to No. 1 in the history of Billboard’s Hot 100, catapulting from No. 96 to the top spot.

Britney’s seventh album, the chart-topping “Femme Fatale,” makes Britney Spears the first female ever to have six No.1 album debuts, and marks the second biggest album debut of the year. The platinum-selling album also debuts at No. 1 in Canada, Australia and Korea and enters in the Top 10 in 15 other countries. Its first hit “Hold It Against Me” earned Britney the recognition as one of the only artists to ever debut more than one song at the number one spot on Billboard’s Hot 100. In a perfect collaboration with her new fragrance radiance BRITNEY SPEARS the bottle was featured in the "Hold it Against Me" video which has received over 40 million views on YouTube alone. This summer, Britney will once again take the world stage with the start of global Femme Fatale Tour in June 2011.