Mariah Carey banned fans from hugging her at the New York launch of her new perfume M.The pop diva's most devoted supporters paid $300 for "VIP access" which allowed them to pose for a personal photograph with Mariah - as long as they didn't get too close, at the fragrance launch in Macy's department store.One source said: "Mimi wouldn't let her male admirers put their arms around her waist during picture time - and absolutely no hugs."One young guy tried to get to close and was quickly shown to the exit."The crowds gathered outside the store to catch a glimpse of Mariah - who arrived in a Rolls Royce - were so huge that a heavy police presence was drafted in to hold them back. Around 200 fans were allowed into the store to pay $130 for a bottle of marshmallow scented M in the 'Hero' singer's presence, while 75 forked out the extra money for VIP access. Mariah was seen politely speaking to two female fans who were proudly showing off elaborate M tattoos on their wrists, which they had had done in tribute to Mariah.