Times Square Gossip

  Loy Carlos Loy Carlos doesn’t market a property, he contextualizes it. Inspired by editorial photoshoots and magazine-style storytelling, Carlos says that he’s reinventing property sales, and realizing record deals for his clients in the process.   It is an approach that has solidified his involvement with ultra-high end properties such as the newly listed triplex penthouse at 217 West 57th Street, which is listed at $250 million. “Luxury is lifestyle,” says Loy, a 30-year industry veteran, who made headlines when he left Corcoran’s top team to lead Serhant’s “Signature” division, which handles the firm’s most exclusive properties. “So it’s important to create a unique brand identity for each property that tells a story about the specific lifestyle it offers.” To create that narrative, he works with Serhant’s in-house ID Lab and Serhant Studios to design a one-off “identity” for a listing or a building, where everything from the fonts, color schemes, background imagery, cust...

Genesis Jones Futurist & interior designer Warren Kay officially launched Intelligent Living at the MDRN showroom at 936 Broadway in New York City. In collaboration with Classiques Modernes publisher Loy Carlos the launch also previewed the Winter 2018 issue with cover stars, celebrity event planner Larry Scott of Lawrence Scott Events and Grammy® award winning singer Michael Bolton. The launch party welcomed art, fashion and design industry visionaries, leading real estate developers and members of New York City’s sophisticated nightlife scene. John Mahdessian Notable attendees included: Warren Kay, Terry Doe, Eduardo Vazquez, Loy Carlos, Kenneth Moore, Pamela Morgan, Don Peebles, Katrina Peebles, John Mahdessian, Leesa Rowland, Fadi Khoury, Luciana Pampalone, Steve Fredericks, Genesis Jones, Nancy Pearson, Wendy Diamond, Jasmine Glass, Malgosia Garnys, Wael Deek, Tracey Rowell, Missy Hargraves, and Karen Ballou. Loy Carlos With Kenneth Moore I...