Jean Shafiroff

New York, NY September 2020 -- Times Square Fashion Week takes the famous Father Duffy Square red stairs and makes history by changing the landscape of #NYFW produced by DCG Media Group & Fashion Mingle.

As the Big Apple is gaining some normalcy day after day, Times Square Fashion Week gave a taste of the new normal in the midst of a global pandemic to the fashion industry and brought a glimmer of hope to fashion insiders, designers and vips to heart of New York City, Featuring seven talented designers on deck, as well as key sponsors, key-note speakers, and other creatives artist, this event was a slam dunk on how moving fashion forward is done.

Times Square Fashion Week’s is on it’s second year debut, the objective was to move fashion forward by spreading the word globally and locally and making sure the message is #fashion New York strong.

Jean Shafiroff With Gale A. Brewer

During New York Fashion Week, many designers are doing LIVE Stream Virtual Shows showcasing their collections. Times Square Fashion Week took the opportunity to showcase a full frontal fashion live event at Father Duffy Square NYC ! Most importantly, the event was a socially fashion conscious show with beautiful, anit-microbail masks, especially designed by Throw NYC which everyone received as they entered..

“We are extremely grateful for all of the talented designers that showcased their work for Times Square Fashion Week as well as our sponsors, keynote speakers, and VIP guests” said Dee Rivera., Founder of Times Square Fashion Week

“It took hard work and determination, but we did a LIVE event in the heart of Times Square, which was more than expected. I am very proud of what we accomplished during a global pandemic for NYFW and grateful to my Executive Producer , Melissa Shea of Fashion Mingle who saw my vision and decided to take a leap of faith with me to make this event happen.”

The designers' collections brought the heart of Times Square a vibe that was much needed since the start of Covid-19.

Partners including Jean Shafiroff as the Mistress of Ceremony including Gale A. Brewer, Manhattan Borough President, provided a phenomenal speech prior to the models walking down the red carpet, where she expressed her thanks to DCG Media Group, Melissa Shea of Fashion Mingle, the Times Square Alliance, City Harvest, THROW Nyc, and even the weather man for providing beautiful weather for this delightful evening..

The cat walk included designers such as Justin Haynes [JUS10H] featured a colorful collection full of his eye catching signature patchwork. Makeup for Haynes’ models had a pop of color which made the outfits stand out.

Cenia Paredes [Cenia NY] featured an array of peacock colors on flowing cocktail gowns that were a Show Stopper and perfect for an outdoor soiree. The makeup on the models was very natural, glowy and dewy.

Isabella Barrett [House of Barretti] showcased Chanel style suits which can channel Jackie Kennedy in every Millenial and Gen Xer nowadays . The makeup looks were natural and to the point.

Gloria Lee [Gloria Lee Designs] had an all white silky long dress with makeup consisting of a pink smokey eye and dramatic white lashes that provided the touch of an angel hitting the runway.

Cherelle Towns [XEVONQUII] showed her model wearing a playful yet colorful two piece suit that will have you land your next job interview in the blink of an eye. The makeup for her model was natural as well.

Chokomode had two models sporting a wide leg striped jumpsuit and mid length one shoulder dress which also had stripes. These outfits were classy yet sexy and can be worn to a wedding or a night out in the town with the girls.

Kimberly Pucci [Kimberly Pucci Atelier + Vault] featured a chic weekender bag that can be utilized for a mini getaway or even as a gym bag to look chic when entering the locker room.

Afterwards, Raven Roberts, Style & Fashion Director of was Times Square Fashion Week’s red carpet host and interviewed Designers and VIP guests.

This amazing event ended with a toast to Times Square Fashion Week, as the event was nothing but phenomenal. Guests mingled and received swag bags containing a bottle of Black Baron Wine, Vera Moore Cosmetics and Astouri Designed Mask.

Our finale was breathtaking as everyone strolled to the “times square billboard and featured our Digital Fashion Show featuring each designer’s collection as well as ads for all of our sponsors with Naomi Group, Black Baron Wine, Astouri, New York Makeup Academy, and True Model Management.

Stay tuned for our LIVE Virtual Premier on on September 15th at 8 pm EST.

 Founder/Executive Producer

Dee Rivera, Latina Entrepreneur , Founder of DCG Media Group and Times Square Fashion Week has over nearly 20 years of fashion production and public relations experience. She has worked with some of the most recognizable fashion, beauty, luxury, lifestyle brands and celebrities in the world. With a vision to create a fashion week that can be celebrated around the world, during Covid-19, Times Square Fashion Week was born.

Media Partner/ Executive Producer

Melissa Shea is the Founder of Fashion Mingle, a global network for fashion industry professionals. Our mission is to build a revolutionary platform that will fuel the growth of local fashion communities creating economic opportunities for all.

Fashion Mingle has over 5,000 members in 100+ industry categories, creating a global hub for collaboration and commerce.

Photos Courtesy Of Patrick McMullan