Steven Tyler With Charli XCX

AnnaLynne McCord

Entertainment and sports marketing agency Talent Resources brought brands, and a host of athletes, celebrities and audiences together at Luxury Lounges and Gifting Suites during two major events during. At The Sundance Festival in Park City, Utah, Talent Resources organized its popular “TR Suites”, and at the Super Bowl 2015 in Scottsdale, Arizona, Talent Resources co-produced the Kia Luxury Lounge presented by ZIRH.

Returning for the seventh consecutive year, Talent Resources’ premium “TR Suites” – a lifestyle and hospitality destination for celebrities and tastemakers - was held over three days from January 23rd through January 25 at the Blue Iguana Restaurant in the heart of the Sundance Festival. Moose Knuckles Canada and Superdry were on hand at the luxury lounge supplying some of the coziest snow gear and apparel. Hollywood’s top influencers kept their feet looking stylish and warm with Cat Footwear boots while Vuarnet provided VIPs with the highest-quality sunglasses for both those casual and active lifestyles. Botkier New York Handbags brought their New York spirit and fashion forward collections for the first time; and, Alex and Ani showcased their hand crafted jewelry. Meanwhile, America’s most beloved “go to” wine brand, Yellow Tail provided all guests with three of their premiere wines. Additional premium hospitality sponsors included: Jackson’s Honest Potato Chips and Westrock Coffee.

At night, Talent Resources transformed the TR Suites into a party space hosted by Moose Knuckles Canada, where celebrities rode a mechanical beaver and competed against each other for their favorite charities. A check for $10,000 was given to actress and model Michelle Money and her chosen charity.

Dozens of the most influential names in Hollywood attended the TR Suites. Guests included: Gina Rodriguez (Golden Globe Winner, Jane The Virgin), Emile Hirsch (Into the Wild), Scott Weiland (Stone Temple Pilots/Velvet Revolver), Kellan Lutz (Twilight), Jake Johnson (New Girl), Hailee Steinfeld (True Grit), Eli Roth (Inglorious Basterds), Jonathan Bennett (Mean Girls), Lil’ Jon (Rapper), Skylar Grey (Singer/Songwriter), Tony Revolori (The Grand Budapest Hotel), Michael Shannon (Boardwalk Empire), Aloe Blacc (Singer/Songwriter), Makkonnen (Rapper), Jennifer Morrison (Once Upon A Time), Olivia Thrilby (Juno, The Wedding Ringer), RJ Mitte (Breaking Bad), Mickey Avalon (Singer/Songwriter), Rex Lee (Entourage), Lee Dewyze (American Idol Winner), Jason Collins (Former NBA Player, First Professional Athlete to Openly “Come Out”), Missi Pyle (Gone Girl), Kevin Pollack (The Usual Suspects), Jason Isaacs (Harry Potter).

Kia Luxury Lounge presented by ZIRH at the Scottsdale Center for Performing Arts during THE SUPERBOWL 2015 - January 30 and 31, 2015 AND the Rolling Stone VIP event with performances from Steven Tyler and Charlie XCX

At the year’s big game weekend, the Super Bowl 2015, Talent Resources and GBK joined forces to co-produce The Kia Luxury Lounge presented by ZIRH on January 30 and 31 from 12-5 p.m. Kia showed off its newly-launched premium 2016 Sorento, showcasing the larger, more capable and more refined vehicle. Premium grooming brand ZIRH featured its new Clean Pump face allowing guests to get pumped for the big game. Guests had the opportunity to sample an exciting array of products, services and take home gifts from Bare Mixers, Beauty Kitchen, Nuvino, Popchips, Rafaello & Co, and Sabra Dipping Co.

The Kia Luxury Lounge presented by Zirch, set over two adrenaline packed days, attracted top celebrities, athletes, and social media personalities including Craig Robinson (This Is The End), Chuck Liddell (MMA Fighter/TV Personality), Marshawn Lynch (NFL Player, Seattle Seahawks), Tom Arnold (Actor), AnnaLyne McCord (Actress, Model), George R.R. Martin (Creator, Game of Thrones), JB Smoove (Comedian), Evan Longoria (MLB All-Star), Shawn Johnson (U.S. Olympic Gold Medalist), Prince Amukamara (NFL Player), Tahj Mowry (Baby Daddy), Holly Robinson Peete (Actress), Brad Hawkins (Boyhood), Alex Karpovsky (Girls), Ron Rivera (NFL Head Coach).

Talent Resources also partnered with Rolling Stone to produce the hottest VIP event in Scottsdale, Arizona during the Super Bowl on Saturday, January 31, 2015, featuring a performance by award-winning, iconic singer-songwriter, Steven Tyler, and Grammy nominated 2014-breakout pop artist Charli XCX. The event hosted top celebrities, athletes, influencers and was hosted by celebrity showman Jeff Beacher. Miller Lite was showcased with unique activations and sampling throughout the evening.

For more information on Talent Resources visit www.talentresources.com.