Camilla Belle

OMEGA celebrated the upcoming opening of its Miami Design District boutique yesterday evening with a red carpet soirée that drew bold-faced names including actress Camilla Belle, along with nearly 400 of the city’s influencers, such as Inés Rivero, Criselda Breene, Susanne Birbragher, Jay Phillip Parker, David Bloom, Fernanda and Pedro Domit, Hernan Arriaga and Fabio Lopes, Marco and Vanessa Selva, Anastasia Koutsioukis and Ahmet Erkay, among others. Hosted by OMEGA Vice President and Head of International Sales, Raynald Aeschlimann, the evening paid homage to the Swiss watchmaker’s Master Co-Axial technology – the world’s first industrialized anti-magnetic movements that continue OMEGA's 166-year history of innovation.

Staged inside the nearly 5,000-square-foot Aranda/Lasch-designed venue located near the soon-to-open OMEGA Boutique, the evening presented interactive and decorative elements that demonstrated the relevance of OMEGA’s new technology, including choreographed magnetic dust projections; levitating watch displays; magnetic fluid sculptures; and a watchmaking photo booth.

The OMEGA Design District Boutique will open in mid-December as the second Miami outpost for the brand. OMEGA operates 31 boutiques in the U.S.

About Omega

OMEGA, the prestigious Swiss brand and member of Swatch Group Ltd., the world’s leading watch manufacturer, was founded in 1848. For more than 160 years the brand has been synonymous with excellence, innovation and precision, making it the only watch brand to be associated with the conquest of space, and the brand that since 1969 has produced the “Moonwatch” – the first watch worn on the Moon.

Faithful to its original pioneering spirit, OMEGA continues to make technical and watchmaking history with innovation in areas as diverse as sports timing, precision technology, and design – innovations that led to the conquest of ocean depths and space. In 2006, OMEGA became a partner and a technical advisor of Solar Impulse, a project whose aim is to circumnavigate the Earth with a solar-powered airplane in 2015.

The brand is also a major supporter of sports. OMEGA has served as the Official Timekeeper for 26 Olympic Games and will continue that role with the Rio de Janeiro 2016 Olympic Games. OMEGA is also proud of its brand ambassador program, which has partnered with world-class athletes and celebrities such as Michael Phelps, Nicole Kidman, Cindy Crawford, Daniel Craig and Greg Norman.

Since its creation, OMEGA’s history has been dedicated to innovation, record precision, audacious design, pioneering spirit and a tradition of excellence in watchmaking. This tradition was further demonstrated in 1999 with the launch of the revolutionary Co-Axial movement, developed with the noted British watchmaker George Daniels and constituting one of the 20th century’s major innovations in watchmaking excellence.

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 Photo Courtesy Of: World Red Eye