Photos By: Owen Hoffman/Patrick McMullan

Simon van Kempen And Alex McCord

Aiden James

Dana Tycher Reisman With Joni Fischer And Robert Verdi

Jonathan Cheban

Iris Egbers

Amy Harris, With David Bechtel And Joni Fischer

Matthew Lombardo With C.J. Richards And Aikan Akman

 Christopher Fischer Cashmere SoHo boutique rocked with energy as Christopher Fischer Cashmere hosted The Men Event, a special preview to celebrate the launch of the new Rock Legends Collection, on Thursday, September 19, 2013.

Under the design of cashmere powerhouse Christopher Fischer, the exclusive Rock Legends Collection pays tribute to rock stars Jimi Hendrix and John Lennon in the form of 12-gauge knit portraits on 100-percent cashmere crewneck sweaters. Each sweater in this collection, the John Lennon Crewneck, the Jimi Hendrix Crewneck and the Jimi Hendrix Portrait Crewneck, is limited edition to the men’s fall 2013 collection.

Christopher Fischer SoHo was filled with many guests excited for the launch of the commemorative sweaters, including Keeping Up with the Kardashian’s star Jonathan Cheban, celebrity fashion stylist and TV personality Robert Verdi, Miss USA 2013 Erin Brady, reality television personalities and authors Alex McCord and Simon van Kempen, celebrity fashion stylist and DTR Styles founder Dana Tycher Reisman, model Iris Egbers, and author and novelist Ava Roosevelt.

Upon entering the SoHo boutique at 80 Wooster Street— which once served as an artists’ cooperative for many rockers during the Fluxus Movement of the 1970s— guests were provided with a unique shopping and fashion experience, as models greeted guests wearing Christopher Fischer’s newest designs and d├ęcor throughout the venue consisted of rock and roll inspired memorabilia. Adding to the ambiance, guests socialized among throughout the boutique while listening to music provided by DJ Richie Paul and enjoyed an array of beverages from coconut water by Vita Coco to various cocktails and mixed drinks.

Going along with the rock theme, singer and songwriter Aiden James performed a series of four songs for the crowd, all while paying tribute to the great rock legends and wearing a Jimi Hendrix Portrait Crewneck.

In addition to socializing amongst other fashion-lovers and enjoying the 1970s-esque vibe, all in attendance had the opportunity to participate in a silent auction, containing the latest in eyewear by SEE, time pieces by Brera Orologi and of course luxurious cashmere by Christopher Fischer.

With Christopher Fischer Cashmere’s Rock Legends Collection making its way into Christopher Fischer Cashmere boutiques this fall, rock music fans may find excitement in the history behind Christopher Fischer Cashmere’s SoHo boutique, as it was built upon the site of The Fluxhouse II, the former stomping grounds for many rock legend including John Lennon himself. Additionally, the release of Christopher Fischer Cashmere’s Rock Legends Collection coincides perfectly with the upcoming release of the Jimi Hendrix biopic “All Is By My Side.”

The Christopher Fischer Cashmere Rock Legends Collection is currently in stores with the entire men’s fall 2013 collection, and is exclusively available at Christopher Fischer’s SoHo, East Hampton and Southampton boutiques.

ABOUT CHRISTOPHER FISCHER CASHMERE: With over 30 years of cashmere experience, starting in Scotland, England and Italy, Christopher Fischer is recognized as one of the true leaders of the cashmere industry. His approach is all about the integrity of purity, innovative design, and quality production, with sweaters that reflect an effortless casual elegance for a modern luxury lifestyle. Not only does Christopher design apparel for men, women, and babies, but also pet accessories and must-haves for travel and home. Christopher’s fashion-forward styles are created with a modern and easy European design sensibility, setting a standard that others strive to follow. Christopher Fischer Cashmere has a loyal and dedicated following of fashionistas and celebrities, including Claire Danes, Sir Paul McCartney, Russell Brand, Mariska Hargitay, Jonathan Cheban, Gwyneth Paltrow, Christ Martin, Alec Baldwin, Elizabeth Hurley, and Emma Watson, just to name a few.