INNOVATOR'S CINDY BARSHOP AND JOEY HEALY

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NEW YORK STYLE

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Joey Healy

Celebrity eyebrow stylist Joey Healy and completely bare founder Cindy Barshop are pleased to introduce THE BROWSHOP at completely bare, a strategic partnership that will enable Healy to offer specialized eyebrow grooming services as well as the Joey Healy Eyebrow Collection to a broader clientele within New York City. THE BROWSHOP at completely bare, begin previews at completely bare’s newly renovated Fifth Avenue flagship location, as well as its Bond Street location on Thursday, August 1, 2013, and will officially open September 2013.

As demand for Joey Healy’s eyebrow expertise continues to increase, THE BROWSHOP at completely bare provides the opportunity for Healy to expand the availability of his niche services beyond his exclusive Fifth Avenue Joey Healy Eyebrow Studio while upholding his reputation for artistry and excellence. Healy hand selected and trained an experienced team of eyebrow protégés who will perform eyebrow shaping and tinting services using Healy’s methodology and will also serve as ambassadors for the Joey Healy brand at THE BROWSHOP.

Each of THE BROWSHOP’s eyebrow stylists endured a rigorous training process under Joey Healy himself, learning to properly execute the THE BROWSHOP Eyebrow Calibration, a mathematically derived formula based on the anatomy and geometry of an individual’s unique facial structure in order to provide consistent, quality results for every client. Born out of Healy’s ability to artfully sculpt the ideal brow shape for each client, the THE BROWSHOP Eyebrow Calibration was formulated by Cindy Barshop, using her technological beauty prowess to uncover the science behind Healy’s intuitively visual process. Clients will leave THE BROWSHOP at completely bare not only with perfectly shaped brows, but also with a personalized BROWSHOP Eyebrow Calibration Card that outlines their own unique eyebrow design, facilitates at-home maintenance and allows them to track their progress between appointments.

Known for its cutting edge hair removal treatments and unparalleled service, completely bare is the ideal partner for the Joey Healy brand. Since opening the first completely bare location in New York City more than 15 years ago, Cindy Barshop has grown her high-tech spa brand into a national success that includes in-spa treatments, as well as a line of at-home depilatory products that are available in over 8,000 stores nationwide. Boasting highly trained experts, its completely bare method of hair removal, an array of laser hair removal treatments, high-tech facials and custom spray tanning, completely bare is the number one destination for celebrities and beauty insiders in New York City.

About Joey Healy: A triple threat in the beauty industry, Joey Healy is a prominent eyebrow stylist, professional makeup artist and licensed esthetician. With his skill and unique approach for creating the ideal arch, Joey launched his mobile eyebrow styling division in late 2009, The Joey Healy Eyebrow Collection in 2011 and The Joey Healy Eyebrow Studio in December, 2012. The result is a chic way for men and women to tame and maintain exquisite eyebrows. Utilizing his talents, Joey has become a favorite among celebrities such as Kyra Sedgwick, Bethenny Frankel, Chaske Spencer, Sean Young, Carly Rose Sonenclar, Aviva Drescher of The Real Housewives of New York and Andy Cohen of Watch What Happens Live, as well as companies including the New York City Ballet, Saks Fifth Avenue, Bravo!, Neiman Marcus, Dress for Success, MTV and many more.

For more information on Joey Healy and The Joey Healy Eyebrow Collection, please visit www.joeyhealy.com.

For more information on Completely Bare, please visit www.completelybare.com.