PETER NYGARD OPENS FLAGSHIP NYC STORE
International women's fashion designer, Peter Nygård, opened his flagship fashion concept store at the corner of 40th and B'WAY’ in Times Square, NY. The privately-owned company, rapidly approaching annual retail sales of $1-Billion, is known for having the fit for every woman, garnering each of the company's brands Peter Nygård, Bianca Nygård and NYGÅRD Collection a loyal following throughout North America. This futuristic store captures Nygård's unique vision marrying fashion and technology, where customers can browse the latest fashions beneath space age Saturn rings, view clothing on 360° rotating chrome mannequins, watch their favorite TV program or a NYGÅRD fashion show in the iLounge, all while being educated on fit, form and function on numerous in-store media vehicles and receive second to none customer service by the store's knowledgeable fashion consultants. Peter Nygård's longstanding commitment to bettering the lives of women by supporting key philanthropic projects under his NYGÅRD for Life charitable platform helps supply underprivileged women with clothing that builds self-esteem and raises money to help eradicate breast cancer. In keeping with this mandate, eight breast cancer survivors made their runway debuts in the sensational Fashion Preview held on Thursday night’s packed VIP event, and a portion of the retail sales from NYGÅRD Fashion's Grand Opening was donated to Susan G. Komen for the Cure Greater New York City.