To celebrate the release of the 2009 CreArt Collection, Swatch's Time Square store hosted an art extravaganza. Visitors to the store had the opportunity to meet and paint with renowned street artist, Billy the Artist and Mitchell Jarvis of the hit Broadway show, Rock of Ages. This painting will be donated to Broadway Cares/Equity Fights AIDS for an auction lot at the The 23rd Annual Broadway Flea Market and Grand Auction Sunday, September 27th in Shubert Alley on West 44th Street. Select CreArt watches will be signed by Billy the Artist. Since 1983, Swatch has produced colorful, quality Swiss watches made of plastic. Right from the start, Swatch connected with contemporary art, and for twenty-five years, world famous artists, musicians, filmmakers and fashion designers have collaborated with Swatch to create unique art for the wrist. One of the first major artists to make the Swatch+Art connection was Keith Haring, and the relationship between artists and the Swiss fashion watch and jewelery maker has since produced a fascinating series of Swatch Art Specials by Haring, Kiki Picasso, Mimmo Paladino, Arnaldo Pomodoro, Pedro Almodóvar, Akira Kurosawa, Ágatha Ruíz de la Prada, Vivienne Westwood and Jean-Charles de Castelbajac, to name only a few.The new collection features two eclectic timepieces by Billy the Artist- a colorful Limited Edition watch, Morning Glow and an eye catching black & white watch, Afterdark. The entire 2009 CreArt collection is available at Swatch stores nationwide and online at