KENNETH AND BRADLEY FISHEL CREATE SOHO LOFTS IN MIDTOWN NYC
Roof Deck @ 62 West 45th In 2019 the father-son team of Kenneth and Bradley Fishel purchased the 12-story early 20th Century building located at 62 West 45th Street which was almost entirely rented. Then the pandemic hit. Tenants started dropping like flies and the team realized that their newest acquisition was in trouble. So, the family sprang into action with a plan to re-tenant the building. The building is located in the middle of Manhattan, a short walk to Grand Central Terminal, the Port Authority Bus Terminal and Penn Station. Location was not the problem, rather, the market had dropped significantly, and vacancies abounded around them. The team needed to make their building distinctive among many similar buildings in the area. Thus, the concept of “SoHo Lofts in Midtown” was born. Each floor was consolidated into a single-tenant 4,650 square foot space. The team reasoned that renters would value privacy as an important attribute in their evaluation of ...