LUXURY EYEBROW STYLING WITH JOEY HEALY
**** NEW YORK CITY STYLE **** Joey Healy A shrewd entrepreneur knows how to identify and exploit untapped niches in major markets. In the United States, the beauty and cosmetics is a $53.7 billion industry, making up roughly 14.2% of the market. Globally, sales reach over $170 billion. It is often difficult for the little guys to compete against the Revlons and Ultas of the world, but Joey Healy, a 27 year old New York City based professional makeup artist and licensed esthetician is doing just that by focusing on a very specific niche in the market—luxury eyebrow styling. Joey realized his passion for the beauty industry at a young age. As an undergraduate at Villanova University, Joey was wardrobe manager for the theatre department, where he learned the art of color, makeup, and design. Once he graduated with a degree in marketing he was poised to start his own company, but lacked the real world experience it takes to launch a business. ...