Maryam Al Mheiri

December 27, 2016 -- Abu Dhabi, United Arab Emirates --  Maryam Al Mheiri, Acting CEO of twofour54, commented on announcing 2017 the Year of Giving.

"Declaring 2017 as the Year of Giving by the President, His Highness Sheikh Khalifa Bin Zayed Al Nahyan, is a generous gesture that conveys profound noble messages that everyone can adopt regardless of age or social role.

The UAE has long been a leading example of generosity and giving. Announcing 2017 as the Year of Giving is testament to the continuation of the country's humanitarian approach which reinforces the spirit of volunteering and innovation as a lifestyle and daily practice to achieve happiness. Happiness generates creative ideas that will add great value to the achievements of our country that has been founded on the principles of humanity, generosity and the values of collaboration and tolerance.

twofour54 has created the United4UAE initiative last year which aims to give back to the community through volunteering with community organizations. Our initiative will continue to add value in the coming year through the inclusion of our young media talents and diversify the of events and activities with the support of our employees and partner companies within the media zone to reinforce the themes on which the 2017 Year of Giving was built. In addition, we believe that it is our duty as a media zone to highlight this initiative through sharing media content that encourages charitable contributions and the role it plays in elevating society and connecting members of the community."