E! NEWS EXPOSES THE SECRETS OF SEXY JUSTIN BIEBER
E! NEWS SNEAK PEAK
E! BREAKS DOWN JUSTIN BIEBER’S COMEBACK AND EXPOSES THE SECRETS OF HIS REINVENTION IN NEW E! ONLINE EDITORIAL PIECE WITH ADDITIONAL DETAILS ON “E! NEWS” TONIGHT AT 7P AND 11P
CHIEF NEWS CORRESPONDENT MELANIE BROMLEY REVEALS INSIDER INFORMATION SURROUNDING THE MULTI-BILLION DOLLAR BIEBER MACHINE, DIVULGES THE STRATEGY BEHIND THE POP STAR’S MASSIVE ATTEMPT TO REBRAND, AND DISCUSSES WHETHER IT WILL WORK
There is no denying that Justin Bieber has all the makings of a successful pop star: talent, good looks, charm…and a massive profit-generating fan base. However, with the onslaught of legal woes and bad publicity he garnered over the past few years, his empire was starting to noticeably crumble – and fast. In a revealing new article, “Fixing the Justin Bieber Problem: Inside the Reinvention of the Troubled Pop Star,” E!’s Melanie Bromley discusses the checkered past of the headline-making pop star, as well as his widespread attempt at a rebrand. From his once secret relationship with Selena Gomez and his team’s final ultimatum, to his strategically planned life out of the spotlight and a carefully constructed apology tour, Bromley takes readers through the private and very public events along Bieber’s tumultuous career path.
Excerpts from the piece include:
“He has spent the past two months on a meticulously planned ‘I'm a Good Guy’ campaign. Carefully spoon-feeding us his new persona as an earnest, self-aware adult who is truly sorry about the mistakes he's made.”
- On Justin’s introduction back into the public eye
“He was fast becoming irrelevant. It wasn't that he couldn't get arrested anymore; it was that he could get arrested, but no one cared. His team needed to do something fast.”
- On the demise of Justin’s image and plummeting business endeavors
“It seemed rehearsed, the inner workings of his PR machine laid bare…The appearance was a belly-flop. Later that night, Bieber took matters into his own hands and recorded a heartfelt confessional into his cell phone. Away from the studio lights, the stage managers and glossy sets, he delivered a raw and intense mea culpa.”
- On the disastrous first television appearance that led to his honest, emotionally charged apology
To get even more insider details surrounding Justin Bieber’s reinvention as well as a peek into tonight’s Comedy Central, “Roast of Justin Bieber,” tune-in to “E! News” tonight at 7p and 11p ET/PT.