VIRGINIA POSTREL'S "THE POWER OF GLAMOUR"

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NEW YORK CITY SOCIETY

Photos By: Patrick McMullan

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Jean Shafiroff

Virginia Postrel

Liz Peek With Jean Shafiroff And Virginia Postrel

To celebrate the new book The Power of Glamour by author, columnist and speaker Virginia Postrel, philanthropist Jean Shafiroff hosted a private champagne reception for members of The Couture Council of The Museum at FIT at a private residence on the Upper East Side on Tuesday, November 5, 2013.

Those in attendance included Melissa Berkelhammer, Jeffery Bradfield, Alyson Cafiero, Bonnie Cantor, Alva Chinn, Suzanne Chute, Victor de Souza, Katlean DeMonchy, Alexis Doyle, Dee Dee Taylor Eustace, Patricia Falkenberg, Joseph Fichera, Joele Frank, Laura Lofaro Freeman, Dawne Marie Grannum, Lisa Hoenshell, Sharon King Hoge, Lucia Hwong Gordon, James Kaplove, Rod Keenan, Celerie Kemble, Michele Gerber Klein, Bonnie and Michael Koblenz, Joan Kron, Mr. and Mrs. Jim Loeffler, Judy A. Lockhart, Elizabeth Musmanno, Leiba Nesis, Maggie Norris, Liz Peek, Janis Savitt, Jody Schwartz, Cassandra Seidenfeld, Laren Stover, Patricia Shiah, Randall and Lewen Stempler, Steven Stolman, Sophia Tzelepis, Iké Udé, Jessica Wade, Rich Wilkie, and Yliana Yepez.

Jean Shafiroff graciously gave each guest a copy of the book The Power of Glamour, which Virginia Postel signed at the event. The two-hour reception was catered by Cornelia Guest Events.

About The Power of Glamour: 

The Power of Glamour is the very first book to explain what glamour really is—not a style or personal quality but an imaginative phenomenon that reveals our inner lives and shapes our decisions, large and small. From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour’s magic stretches far beyond the stereotypical spheres of fashion or film, influencing what we buy, where we live, which careers we pursue, and how we vote. The result is myth-shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.

About Virginia Postrel:

Virginia Postrel is an author, columnist, and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture and commerce. Writing in Vanity Fair, Sam Tanenhaus described her as "a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources." Postrel is the author most recently of The Power of Glamour: Longing and the Art of Visual Persuasion, to be published in November by Simon & Schuster. Her previous books are The Substance of Style (2003) and The Future and Its Enemies (1998). She is a regular columnist for Bloomberg View. A popular speaker for business, design, and university groups, she teaches a five-day seminar on "Glamour: Theory and Practice" in the Branding MPS program at the School of Visual Arts in New York. Her corporate speaking venues have included Nike, Procter & Gamble, Microsoft, 7 for All Mankind, Target, Liz Claiborne, Sony, and IDEO. Postrel graduated Phi Beta Kappa from Princeton University, with a degree in English literature, specializing in the Renaissance, and a heavy concentration of economics coursework. She is married to Steven Postrel, an economist and business strategy professor, and lives in Los Angeles.

About The Couture Council of The Museum at FIT:

The Couture Council of The Museum at FIT, created in 2004, is a membership group dedicated to supporting The Museum at FIT, a specialized museum of fashion. The Couture Council helps make it possible for the museum to mount world-class exhibitions of fashion, to acquire important objects for its permanent collection, and to organize public programs, such as the annual fashion symposium. The Couture Council accomplishes these goals through membership dues and by organizing fundraising events such as the annual Couture Council Awards Luncheon, which presents a chosen designer with the Couture Council Award for Artistry of Fashion.

Members of the Couture Council receive invitations to at least five special events a year, including behind-the-scenes tours of the museum’s collection and exhibitions, opening receptions, and visits to the ateliers of fashion designers in New York. Couture Council members are also the first to receive notice of the annual Couture Council Artistry of Fashion Award luncheon.

In addition, Couture Council members receive complimentary admittance to all museum educational programs, as well as to the annual fashion symposium, acknowledgments in FIT's annual report, in the exhibition galleries and brochures, and on the FIT website and exclusive opportunities to meet other patrons of the fashion arts.

Couture Council annual membership is $1,000 per individual or couple, or $350 for Young Associates (under the age of 35). Membership is tax deductible to the extent provided by law. Please make checks payable to the FIT Foundation. Mail checks to The Museum at FIT, attention: Couture Council, 227 West 27th Street, Director's Office, Room E304, New York, NY 10001-5992.

For more about The Couture Council visit HERE.