Generation Iron

Catch bodybuilding’s marquee names in the remake of the 1977 Schwarzenegger documentary PUMPING IRON; the critically acclaimed feature that put bodybuilding on the map and catapulted Arnold Schwarzenegger/MR. OLYMPIA into superstardom. GENERATION IRON is scheduled for release on Friday, September 20th, is the much talked about and highly anticipated new installment to the 1977 film.

GENERATION IRON transcends the original 1977 docu-film by bringing a new perspective to the intricate world of professional bodybuilding; illustrating the lives of bodybuilders beyond the gym. Narrated by Academy Award Nominated actor Mickey Rourke, the film magnificently portrays the nation’s top seven bodybuilders, taking an intrinsic look at the personal dedication and willpower needed to become a winner. The film depicts the pain and rigor of training, the glory of victory, the despair of losing along with the camaraderie and the rivalry as these athletes prepare to compete for the world’s most prestigious and coveted title at the renowned New Orleans Arena in Las Vegas.

From grueling ‘Seven Day-A-Week’ workouts and strict supplement/dietary regimens, Director Vlad Yudin and executive producer, Jerome Gary (who produced the 1977 docudrama PUMPING IRON, which starred Schwarzenegger), have collaborated to bring viewers a glimpse into today’s world of bodybuilding. This witty, insightfully illuminating, and remarkably unaffected film featuring the current ‘Mr Olympia’ title holder Phil “The Gift” Heath, takes an updated look at today’s new breed of athletes by examining the complex and even less understood subculture of competitive bodybuilding.