KIEHL'S STAR STUDDED LIFERIDE FOR AMFAR

Gilles Marini



Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, is pleased to announce its continued partnership with amfAR, The Foundation for AIDS Research, and the fourth annual Kiehl’s LifeRide for amfAR.



HIV/AIDS awareness has long been at the forefront of Kiehl’s philanthropic efforts, and through partnerships with organizations like amfAR, as well as the Magic Johnson AIDS Foundation, and YouthAIDS, Kiehl’s has proudly donated more than $2,500,000 for the cause.



With the mission to heighten awareness, and raise funds for amfAR, the company is embarking on the fourth annual Kiehl’s LifeRide for amfAR, a multi-day, multi-stop charity motorcycle ride taking place July 31 – August 8, 2013, through the Pacific Northwest.



Celebrating with the public at seven Kiehl’s retail stores along the route, the company will donate a total of $125,000 over the course of the ride. At each stop, the public will be invited to meet the riders, learn more about amfAR, and contribute to the organization.



Inspired by Kiehl’s history with motorcycles, spirit of adventure, and philanthropic heritage, the ride will be led by Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, amfAR CEO, riding with approximately ten fellow motorcycle enthusiasts eager to join the fight against HIV/AIDS, including John Corbett, Gilles Marini, Kurt Yaeger, Teddy Sears, and World Cup Rugby Champion Ben Cohen. In addition, amfAR’s Global Fundraising Chairman, Sharon Stone, will accept the check for the full donation to amfAR, at the LifeRide Finale, Aug. 8, at The Grove in Los Angeles.



Key partners for the ride include Harley-Davidson Authorized Rentals, the world’s largest provider of motorcycle rentals, and Delta Air Lines, which serves more than 160 million customers each year.




With more than 350 locations in 18 countries and the largest fleet of late-model Harley-Davidson motorcycles, Harley-Davidson Authorized Rentals provided more than 80,000 riding experiences over the course of more than 220,000 days and more than 50 million miles traveled in 2012 alone.



Delta was named by Fortune magazine as the most admired airline worldwide in its 2013 World’s Most Admired Companies airline industry list, topping the list for the second time in three years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 65 countries on six continents.



Additional support will be provided by Dreamworks Studios, Les Atelier Ruby Helmets and Belstaff.



The Cure Is In Your Hands!



Kiehl’s and amfAR would like all to be a part of this year’s ride, either by attending one of the stop events, or by participating and donating online. The ride will be stopping to celebrate at the following stops (press and public welcome!):



· July 31: Stop 1: Kiehl’s Bellevue Square, Bellevue, WA – 11am – 12pm

Stop 2: Kiehl’s University Village, Seattle, WA – 12:30pm – 2:30pm

· Aug. 1: Kiehl’s Portland, 712 North West 23rd Ave., Portland, OR – 11am – 1pm

· Aug. 4: Kiehl’s Westfield San Francisco Centre, San Francisco, CA – 2:30pm – 3:30pm

· Aug. 5: Kiehl’s Fillmore St., 1971 Fillmore St., San Francisco, CA – 12:30pm-2:30pm

· Aug. 6: Kiehl’s Westfield Valley Fair, Santa Clara, CA – 12pm – 1pm

· Aug. 8: Kiehl’s at The Grove, Los Angeles, CA – 12pm – 3pm


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