TAYLOR SWIFT'S NEW SOPHISTICATED FRAGRANCE

Taylor Swift




Following her successful debut fragrance, Wonderstruck Taylor Swift, one of the best-selling celebrity fragrances in 2011, seven-time GRAMMY winning singer/songwriter and beauty icon Taylor Swift introduces her newest scent, Taylor by Taylor Swift, a playfully sophisticated fragrance.



With her 5 million plus-selling album RED, her classic, trend-setting style and an eponymous new fragrance, Taylor forges her own path as a musician and style icon, while maintaining an openness and accessibility that creates a unique bond with her fans.



“Taylor by Taylor Swift is a mix of a lot of things – it’s sweet, it’s sophisticated, it draws you in – it’s really my way of translating classic, yet modern, into a perfume.” 
– Taylor Swift




THE INSPIRATION



Whether performing for tens of thousands or hanging out with friends, Taylor captivates in vibrant colors, feminine dresses and chic accessories. Taylor by Taylor Swift is inspired by the songstress’ magnetic personality, and is for the fun loving, easygoing woman who wants a fragrance that matches her energetic spirit and individualized fashion sense.



THE FRAGRANCE



Taylor by Taylor Swift is beautifully crafted from luscious fruits, blushing florals and soft woods. It’s an unforgettable scent that’s classic yet completely alluring.




Distinct



The fragrance begins was a burst of fresh fruits and flowers, blending luscious lychee and sparkling tangerine with a whisper of magnolia petals.



Magnetic



Evoking a sense of femininity, the middle is a blushing bouquet of some of Taylor’s favorite flowers – peonies, hydrangeas and vanilla orchids.



Captivating



Anchoring the base is creamy sandalwood, warmed by an inviting mixture of apricot nectar, cashmere musk and a blend of woods.



THE PACKAGING



Playing off Taylor’s classic meets contemporary style, the Taylor by Taylor Swift bottle was designed to embody Taylor’s retro with a modern twist flare.



Delicate pearls, inspired by the necklace Taylor wears to dress up any outfit, adorn the neck of the bottle, while the faceted cap is a nod to Taylor’s love of crystal gems, and juxtaposes the bright, bold pattern decorating the top of the bottle.



The exhilarating blue carton, embellished with the vibrant swirls, gilded script and signature icons such as the gold stamped 13, projects Taylor’s bold attitude, and alludes to the distinct and elegant bottle inside.



THE COLLECTION



Eau de Parfum Spray, 3.4 fl. oz/100ml $59.50

Eau de Parfum Spray, 1.7 fl. oz/50 ml $49.50

Scented Body Lotion, 6.8 fl. oz/200 ml $29.00

Scented Hair Mist, 4.2 fl. oz/124 ml $20.00

Eau de Parfum Rollerball, .33 fl. oz/10 ml $20.00



All prices are manufacturer’s suggested retail prices in US dollars.



Taylor by Taylor Swift is available in prestige department and specialty stores in June 2013.

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