HUMANE SOCIETY TO GIVE KE$HA WYLER AWARD

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STARS WITH A HEART

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KE$HA

Global pop icon and committed animal advocate Ke$ha will receive the prestigious Wyler Award at The Humane Society of the United States’ 2013 Genesis Awards Benefit Gala on Saturday, March 23, at The Beverly Hilton in Beverly Hills. The HSUS’ Wyler Award is one of the animal protection organization’s highest honors and is bestowed on a celebrity or public figure for increasing awareness of animal issues via the media.

Humane Society International’s first Global Ambassador for animals, Ke$ha balances her hectic career as a platinum recording singer/songwriter and one of the world’s most dynamic performers with her outspoken stance on critical animal protection issues. Ke$ha has spread the word about street dogs, the trophy hunting of endangered lions, shark-finning, Canada’s commercial seal slaughter, dogfighting and cruelty-free cosmetics, among many other important animal welfare concerns, highlighting a different animal issue each month on her website and urging her massive fan base and social media following to take action for animals. By talking about her role with The HSUS’ international arm, Humane Society International, and her commitment to helping animals in numerous media interviews, she has brought worldwide attention to the cause.

“It means so much to me to be recognized by The Humane Society of the United States because advocating for animals is second nature to me,” said Ke$ha.“My affinity with animals and the natural world inspires me and my music. I don’t understand how anyone can justify abusing or exploiting animals, and as long as it continues, I intend to keep talking about it.”

“The animals have a bold and passionate ambassador in Ke$ha, who is not known for holding back on what she thinks,” says Beverly Kaskey, senior director of The HSUS’ Hollywood Outreach and executive producer of The HSUS’ Genesis Awards Benefit Gala. “The Humane Society of the United States is grateful to Ke$ha for informing her millions of fans worldwide about new and ongoing threats to our fellow creatures, while connecting them to resources that enable them to take action.”

Global superstar Ke$ha has taken the world by storm since the release of her debut album “Animal” in 2010. That year she was declared Billboard's Hot 100 Artist and her smash debut single, "TiKToK," was named Billboard's #1 Hot 100 Song, was the most played song of that year and was the biggest-selling digital track in the world. Her debut album “Animal” has sold over 2.5 million units worldwide, and Ke$ha has had seven consecutive Top 10 hits including four #1 singles in "TiKToK," "Your Love Is My Drug," "We R Who We R," and the latest, "Die Young." Ke$ha recently released the track "C'Mon," the second single from her critically acclaimed second album, Warrior. Ke$ha has toured the world, playing over 200 live shows in support of “Animal” and its companion album, “Cannibal.” She took home the MTV EMA for Best New Act in November, 2010 and was nominated for two American Music Awards, three MTV VMA Awards and six Billboard Awards. She has performed on dozens of television programs all over the world, including MTV Europe Music Awards, Much Music Awards (Canada), Echo Awards (Germany), X Factor (Australia), American Music Awards, Billboard Awards, American Idol, Saturday Night Live and The Today Show Summer Concert Series. She has over 22 million Facebook likes, over three million Twitter followers and over 330 million views on VEVO. She has sold over 27 million combined tracks and ringtones in the U.S alone and over 34.5 million worldwide to date. Ke$ha is an international powerhouse.“Animal” has been certified Gold, Platinum or multi-Platinum in 15 markets (including Platinum in the United States) and was the biggest selling debut album from an international female in 2010 in the UK. In November, 2012, Ke$ha released her first book through Touchstone Publishing. The full-color photo journal/scrapbook entitled, “My Crazy Beautiful Life,” sheds light on Ke$ha's hectic, non-stop life on tour and provides an exclusive look into the creative process of her latest album, “Warrior.” Also in late 2012,Ke$ha announced Ke$ha Rose by Charles Albert(r), a new jewelry line that reflects the singer's distinctive personality throughout the collection.

The Wyler Award is named after former Broadway actress, animal advocate and founder of The Genesis Awards, Gretchen Wyler. Ke$ha joins Wyler Award alumni Sir Paul McCartney, Hayden Panettiere, Ellen DeGeneres and Portia de Rossi, Kristin Davis and Ian Somerhalder.

Honoring the news and entertainment media for their role in raising awareness of animal issues, The HSUS’ Genesis Awards Benefit Gala marks 27 years of inspiring change for animals, with this year’s event benefitting three of the organization’s top animal welfare priorities: Pets for Life, Chimps Deserve Better and Farm Animal Protection.

The HSUS’ 2013 Genesis Awards Benefit Gala is sponsored in part by Misix, One Car One Difference, Market Development Group, Prai Beauty Group, Tenet, and Havas Edge.

ABOUT THE HUMANE SOCIETY

The Humane Society of the United States is the nation’s largest animal protection organization, rated the most effective by its peers. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. We rescue and care for tens of thousands of animals each year, but our primary mission is to prevent cruelty before it occurs. We're there for all animals, across America and around the world. Celebrating animals and confronting cruelty -- on the Web at www.humanesociety.org.

 Photo Courtesy Of: Humane Society