****
STARS WITH A HEART
****
Ashanti With Children
Jumpstart, a national early education non-profit organization, today announced the official kick-off to its 2012 Read for the Record campaign. As part of this year’s campaign, Jumpstart will host nearly 250 Read for the Record events nationwide to set a new world reading record and raise awareness of the importance of quality early education.
Jumpstart’s Read for the Record, presented in partnership with the Pearson
Foundation, is the one day each year when millions of individuals come together to
celebrate literacy by breaking the world record for reading the same book on the
same day. On October 4, adults and children across the country will read Ladybug
Girl and the Bug Squad, by David Soman and Jacky Davis, in support of Jumpstart’s
mission: to work toward the day every child in America enters school prepared to
succeed.
“We’re so excited to kick off this year’s Read for the Record and invite millions of
people to participate in the world’s largest shared reading experience,” said Naila
Bolus, president and CEO of Jumpstart. “Through Read for the Record, everyone
can play a role in raising awareness of the early education crisis in our country.”
This year’s reading event marks the seventh consecutive year in which Jumpstart
and the Pearson Foundation have sought to showcase the important role that
reading has in shaping a life of learning and success. In low-income neighborhoods,
children start kindergarten 60 percent behind their peers from affluent
communities, leaving them unprepared when it’s time to start school. When
children start school behind, they are more likely to stay behind for the rest of their
lives and this gap only widens over time.