'AS IF MAGAZINE' TATIJANA SHOAN HONORED

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AS IF MAGAZINE FETE

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Tatijana Shoan With Derek Warburton And Catherine Malandrino

Tatijana Shoan, Editor-in-Chief and Photographer of AS IF Magazine, was honored Wednesday, December 12, 2012 at a party hosted by Catherine Malandrino for the second issue of AS IF Magazine. The event was held at Catherine Malandrino’s Meatpacking district boutique and enjoyed an exclusive guest list including NHL player Sean Avery, owner of Indochine Jean Marc Houmard, fashion designer Elie Tahari, artists Andres Serrano and Isca Greenfield-Sanders, CEO of Damiani Thierry Chaunu, fashion and scene photographer Roxane Lowit, writer Marc and Pauline Levy, celebrity stylist Derek Warburton and Freddie Lieba plus jewelry magnate Chris Del Gatto. Guests mingled in celebration of the release of the second issue of the magazine, which debuted on newsstands in December 2012. DJ James Anderson kept the party upbeat spinning all the latest music.

Founder, Tatijana Shoan, originally entered the fashion industry as a model appearing in many fashion magazines such as Vogue, Harpers BAZAAR and Cosmopolitan and was the face of over a dozen Harlequin Romance novels. Pursuing her second career in photography starting in 2007, Shoan has been published in publications such as Travel + Leisure, Cosmopolitan, Marie-Claire, Elle and Blackbook. In the fall of 2011, Shoan launched her own publication, AS IF Magazine; a luxury print publication, published quarterly, dedicated to fashion, art, design, and photography. The magazine is distributed in select five-star hotels and international newsstands.

AS IF Magazine stands out among other printed publications not only because it is the largest printed American magazine, but also because it uses high-quality paper typically used in photo books. The contents of the magazine aim to be both avant-garde and timeless causing it to become a collectable for readers. AS IF Magazine is entirely photographed and written by Editor-in-Chief, Tatijana Shoan however, when flipping through the pages it appears to be comprised of many different contributors. Shoan strives to capture different voices with each exposé to create a compelling publication. AS IF Magazine is published by Scott Fishkind and features exclusive articles from various influencers in the industry.

One of the interesting features of the second edition includes an interview with fashion designer Miguel Adrover. After an abrupt decade-long hiatus, Adrover debuted his new collection last spring in New York resulting in a huge media buzz. Despite being bombarded with interview requests, he only spoke with two American magazines, one being AS IF Magazine. The article describes intimate moments in Miguel Adrover’s life that influenced his vision and career. Additionally, Harold Koda wrote an exclusive essay about the importance of Adrover in the fashion world for AS IF. Harold Koda is The Head Curator of The Costume Institute at The Metropolitan Museum of Art and one of the most important figures in art and fashion.

About AS IF Magazine: AS IF Magazine presents a platform from which creative imaginings are expressed and articulated through subjects and was created out of the desire to explore the visual possibilities of imagination without boundaries. It is a large-format, visually driven artisanal publication focused on capturing creative visions in fashion, art, design, architecture, music, film... you name it. AS IF Magazine invite our subjects to dream about "What if..." We pose it as an "As if...." question at the end of every interview. Design focused and intellectually stimulating, high-quality print, beautiful paper and unique format is what sets us apart from the mainstream: AS IF is more than a magazine, it is an object the reader will want to collect. For more information about AS IF Magazine please visit www.asifmag.com.

Photos By: Patrick McMullan