BEST OF ALL WORLDS NEW SOCIAL PLATFORM

****

TIMES SQUARE GOSSIP TECH

****

Louise And Erik Wachtmeister

Best of All Worlds, the new social platform from social-media pioneers Erik and Louise Wachtmeister, launched today with 20,000 select preregistered members worldwide. The Wachtmeisters have invited a highly influential group of people from across the world to sign-up for Best of All Worlds—from Berlin, London, Paris, Milan, Munich, and Madrid, to Miami, Los Angeles, New York, Singapore and Dubai.

Founders in 2004 of social-innovator aSmallWorld, the Wachtmeister’s goal for Best of All Worlds is to capture the top one percent of the world’s online population.

Intended to bring relevance and usefulness to the Internet, Best of All Worlds unifies the member’s social, professional and private intents and perspectives. “Social media now is about vanity and the noise from yesterday," says Erik Wachtmeister. "Best of All Worlds is about utility today and tomorrow, in a trusted environment”.

Whether on the website or with Best of All Worlds’ powerful iPhone app, the needs and curiosity of members are discovered, matched and refined with quick and easy settings for one’s intent, mode and interests at the moment. Members can customize what they see, and how others see them, by choosing the private, family, professional, social or party mode. As in the real world, modes reflect how priorities and needs change during the day. Professional mode in the office, social mode for after-work drinks, to family mode later in the evening with the children.

Best of All Worlds launched its iPhone app today and is set to launch its full Web site in early August. “The app is a “Social Navigator”, whether one is at home or travelling”, says Louise Wachtmeister. The core functionality is a unique user-generated guide to people, places, things, services and events worldwide. Cutting-edge tools and technology provide highly relevant real time information based on location, network, intents, current modes, perspectives and privacy settings.

Relevance and usefulness are found via the site's worlds, where shared interests are discovered including art, business, food and wine, philanthropy, health, fashion, film, technology, adventure travel, golf, tennis, and all kinds of sports. It is also where one can find existing or new contacts that share similar interests. The number of worlds will be limited and curated by the Best of All Worlds team to ensure each is vibrant and compelling—unlike the clutter and noise found elsewhere.

With its powerful proposition that looks towards tomorrow, not yesterday, Best of All Worlds is a trusted community where we can find what we seek, not swim in unstructured noise.

Best of All Worlds. Four promising words. We make them relevant.

For more information on Best of All Worlds, please visit www.bestofallworlds.com or www.boaw.com

To download the Best of All Worlds app, please visit the iTunes store.