TV LANDS SOUL MAN HITS TOP OF THE RATINGS
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TIMES SQUARE GOSSIP TELEVISION
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Cedric the Entertainer
Marking another milestone in TV Land’s history, the network’s newest original sitcom, “The Soul Man,” was the channel’s second highest rated series premiere among its target audience of Adults 25-54 and Women 25-54, second only to the series launch of “Hot in Cleveland” in June 2010. “The Soul Man” premiered last night at 10 p.m. and stars Cedric “The Entertainer” and Niecy Nash.
The premiere telecast of “The Soul Man” (June 20, 2012 at 10 p.m. ET/PT) posted a 1.0 rating and one million viewers among Adults 25-54, and averaged over 1.9 million total viewers. The season two premiere of “The Exes” (June 20, 2012 at 10:30 p.m. ET/PT) scored a .70/707,000 among A25-54, a +25% increase in rating and delivery over the first season premiere. The second season premiere averaged over 1.2 million total viewers. Among Women 25-54, “The Soul Man” earned a 1.29 rating and “The Exes” posted a .92 rating.
Additionally, TV Land aired two encores of “The Soul Man” (11 p.m. and 1 a.m.) and “The Exes” (11:30 p.m. and 1:30 a.m.), which, combined with the premiere telecast, attracted over 3.5 million total viewers for “The Soul Man” and 2.6 million total viewers for “The Exes.” (Source: Nielsen, 6/20/12).
“The Soul Man” and “The Exes” scored in social media as well. “The Soul Man” was the #2 trending topic on Twitter in the US during the premiere telecast. Fans were ignited as the casts of both shows, including Cedric “The Entertainer,” Niecy Nash, Donald Faison and Kristen Johnston tweeted throughout the day and night. Plus, upcoming guest stars such as Sherri Shepherd, Yvette Nicole Brown and Trina and Tamar Braxton, as well as celebrity supporters like Jessica Simpson tweeted about the shows. Facebook “likes” increased +32% for “The Soul Man” between yesterday morning and today.
New episodes of “The Soul Man” and “The Exes” premiere every Wednesday at 10 p.m. and 10:30 p.m., respectively.
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