Schwarzkopf Professional

 George Broder With Marilyn, Kim Vo And Amy Garrett

The ultimate for blonde hair colour and care, Schwarzkopf Professional, a leader in the hair care industry, has hit the US market with their newest product line, BLONDME, for all inner blondes, including brunettes. Major beauty editors and bloggers gathered to celebrate the launch of the innovative BLONDME at the Soho House with celebrity hair colourist and BLONDME Ambassador, Kim Vō. Kim used BLONDME products on models to portray the many tones a BLONDME blonde can be.

BLONDME’s philosophy is premium hair care from start to finish. With a clever range of shades and intelligent polymers, the BLONDME line balances moisture and proteins for lasting luminous colour, eliminating unwanted brass, red, and orange tones. While other hair care lines can leave hair dry, BLONDME conditions hair while processing. Each range is blended with Keralumière Infusion for deep conditioning care keeping hair healthy, silky, and shiny. BLONDME also offers a premiere White Blending ability which blends up to 90% of white hair, creating beautifully toned blondes on grey hair like Helen Mirren’s coif.

At-home blonde maintenance is the core of BLONDME. Blondes know better than any other hair colour that their home hair care routine is just as important as keeping up with their colour. BLONDME’s professional at-home products allow blondes to maintain their colour and investment longer than ever before, and keep them looking salon ready, every day. The at-home line consists of shampoos, conditioners, a leave-in conditioner, magnifying spray and an intense treatment masque. In three different ranges, BLONDE BRILLIANCE, ILLUMI LIGHTS and ALL BLONDES, BLONDME is the perfect fit for maintaining healthy, shiny hair for each blonde hue.

BLONDME All Blondes Shampoo, $55

BLONDME Shine Magnifying Spray, $24

BLONDME Illumi Lights Leave-In Conditioner, $23

BLONDME Illumi Lights Shampoo, $20

BLONDME Blonde Brilliance Intense Treatment, $25

BLONDME Blonde Brilliance Shampoo Warm Caramel, $20

BLONDME Blonde Brilliance Shampoo Cool Ice, $20

BLONDME Blonde Brilliance Conditioner, $23

About Kim Vō: Master colourist to Hollywood’s most elite and named “the best blonder in the business," Kim is the new Ambassador to Schwarzkopf Professional's latest innovation, BLONDME. Vō’s celebrity clientele includes Hollywood blondes such as Kate Hudson, Katherine Heigl and Britney Spears. “Blondes are everything to me -- it's what I'm known for! With 1 in 4 women being blonde, I've been searching for years for the perfect colour system that creates the multi-dimension my clients crave, the intense care they need and maximum coverage," shares Vō. "Schwarzkopf Professional’s BLONDME gives this and so much more; it's blonde perfection in a bottle!"

About Schwarzkopf Professional: For more than 114 years, Schwarzkopf Professional has been a leader in the salon business, with brands and technologies that make people's lives easier, better and more beautiful. Schwarzkopf Professional is part of the business unit of cosmetics/toiletries of Henkel Consumer Goods, and is worldwide one of the leading suppliers in the hairdressing business. Based on a professional partnership with the hairdresser, Schwarzkopf Professional focuses on providing innovative concepts and services, which match the needs of International salon businesses. Schwarzkopf Professional is present in over 80 countries. Well known International brands include BLONDME (blonde colour, care and styling), leading brand IGORA Royal (colour), ESSENSITY (colour), BC Hairtherapy (care), and OSiS (styling). There is one unique pulse which combines Schwarkopf Professional, their salons and consumers, that we TOGETHER HAVE A PASSION FOR HAIR. Schwarzkopf Professional’s daily goal is to bring that passion for hair to life.

To find out where BLONDME is available in your area, please call:


To find out more about Kim Vō, please visit:

To find out more about Schwarkopf Professional, please visit:

Photo By: Patrick McMullan