Tom Petty

The Golden Heart Award is annually presented by The Midnight Mission to individuals, corporations, and organizations who have demonstrated a compassion for the disadvantaged in the Los Angeles community, and who have made a commitment to helping these people transform their lives. The 2011 distinguished Golden Heart Award honorees include The Edison, Sony Pictures Entertainment, and Tom and Dana Petty. These supporters fully embody the spirit of the Golden Heart Award and it is The Mission’s immense honor to present them with the award at a star-studded gala ceremony on May 9, 2011 at The Beverly Hilton.

The Edison, a unique and intriguing entertainment space in downtown Los Angeles, is a place where history comes to life. Patrons of The Edison can enjoy the craftsmanship and design left by generations of artisans past, as well as delicious food and beverages in a lively atmosphere. The Edison is a consummate partner in addressing the issue of homelessness and poverty in Los Angeles by providing monetary support, in-kind gifts, and countless volunteer hours by executive staff and employees.

Sony Pictures Entertainment’s motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment and technology companies in the world. This honoree’s commitment to helping The Midnight Mission raise funds and awareness is only surpassed by their volunteerism efforts. From serving meals year round to ensuring the needs of families in transition are met, Sony is committed to helping The Midnight Mission help the homeless.

Grammy Winner, Tom Petty is the front man and songwriter for Tom Petty and the Heartbreakers, the rock band known for their many hits including one of their most well-known songs from the late 1970s, "Breakdown." Tom, and his wife Dana, are generous supporters of Mission programs and in 2008 hosted a concert to benefit The Midnight Mission.

For nearly a century, The Midnight Mission has served Los Angeles’ homeless population with empathy and respect – without sermonizing – and made available the necessities of life, including food, shelter, clothing, personal hygiene needs and medical care. All of our services are free of charge. Today, the agency is recognized as a leader in innovative and effective programs to combat homelessness and substance abuse. For more information on The Midnight Mission, please visit, .

Photo By: Sara De Boer/Retna