SPIKE LEE TO JUDGE VITA COCO COMPETITION

Spike Lee

In fall 2009, Vita Coco became the first-ever fresh coconut water to be sold at U.S. airports. Vita Coco co-founder and CEO Michael Kirban has confirmed that Vita Coco will be the first coconut water available in-flight, on JetBlue Airways, starting in September. To help inform JetBlue’s passengers about the Vita Coco brand and the benefits of coconut water, the beverage company and airline have partnered to sponsor an up-and-coming filmmaker competition this summer. Video submissions based on the theme of a “Vita Coco TV commercial” will be judged by Academy Award-nominated director Spike Lee. The winning entry will be broadcast on JetBlue starting in September, the same time that Vita Coco is being served in-flight daily to the carrier’s passengers. The rules and guidelines for submission can be found on Vita Coco’s Facebook page (www.facebook.com/vitacoco). Popular entries will be posted on Vita Coco’s Facebook page, allowing consumers to comment on their favorite submissions during the competition. The competition dates runs through July 23, 2010 and all video submissions must be postmarked by July 23, 2010 in order to qualify for consideration, and mailed to Vita Coco Film Competition, 39 West 14th Street #404, New York, NY 10010. Submissions can also be emailed to content@vitacoco.com.