THE IMPROPER IS THE PLACE FOR DOWNLOADS
Keith GirardOur good friends at TheImproper.com, New York’s arts, entertainment and pop culture web magazine is now a source for music downloads. The web magazine, now in its second year with more than 700,000 monthly page views and 350,000 unique monthly visitors, has entered into a partnership with amazon.com to sell digital downloads of today’s most popular music. The magazine is selling downloads in 17 popular music genres, from alternative rock to rap and hip-hop and country music.“This is only the beginning of our involvement with amazon.com,” said Improper Editor & Publisher Keith Girard. “TheImproper is a destination for lovers of all kinds of entertainment around the world, and this is another way we want to be able to provide them with the best experience possible.” Amazon.com is a leading online retailer and we are happy to launch this partnership with them. But it’s only the beginning, Girard said. We are constantly looking for strategic opportunities to not only build our brand, but to serve our growing base of visitors.The download feature can be found in the magazine’s music section. Viewers can pick their favorite type of music, sample it on the site and buy both downloads and full albums directly from amazon.com on their secure web. It will soon also be accessible from the homepage. “We’ve already sold our first downloads before announcing this service, so we know it will be popular,” Girard said.
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