Times Square Gossip

Jimmy Cliff Jimmy Cliff performed at The Brooklyn Bowl at The Linq in Las Vegas, Nevada the other evening.   Photo By: RD/ Kabik/ Retna Digital

**** THE BIG GAME **** Jimmy Cliff Marking the fourth consecutive year of Big Game participation, Volkswagen looks to continue in 2013 with the “Get In. Get Happy.” campaign. Beginning with “Sunny Side,” the campaign is designed to bring a jolt of happiness to consumers’ daily lives. Central to that happy feeling is Jimmy Cliff, a Rock and Roll Hall-of-Famer and reggae legend, singing a new cover of the Partridge Family’s theme song, “C’mon, Get Happy” in Volkswagen’s new pre-game release ad. Created by Deutsch LA, Volkswagen’s creative agency of record, and directed by the Perlorian Brothers, the two-minute pre-game release features well-known YouTube “celebs” singing along with Jimmy Cliff and learning how to “Get Happy”.

 Jimmy Cliff Jimmy Cliff performed at The Pool at the famed Hard Rock Hotel & Casino in Las Vegas, Nevada yesterday. Photo By:  RD / Kabik / Retna Digital