Showing posts with label UAE. Show all posts
Showing posts with label UAE. Show all posts

Tuesday, January 02, 2018


‘Creatives4Good’ Competition

Abu Dhabi  –  twofour54, Abu Dhabi’s media and entertainment hub, and the National Media Council (‘NMC’) have announced the winners of the ‘Creatives4Good’ competition, which was inspired by the “Year of Giving” initiative launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, at the end of 2016.

Giving Hands, a triad consisting of Salha AlSeiari, Hamda AlRemeithi, Warda AlHammadi, won yesterday following a judging panel led by H.E. Mansour AlMansouri, Director General of National Media Council and H.E. Maryam Eid AlMheiri, Chief Executive Officer of Media Zone Authority – Abu Dhabi and twofour54.

Launched at the end of October, the competition aimed to encourage the UAE’s creative community to produce video content that reflect the continuous spirit of giving and volunteering and the theme #GivingNeverStops.

H.E AlMansouri said: “Creatives4Good is a national media initiative launched between the National Media Council and twofour54, in line with the directives of our country’s wise leadership. Our leadership emphasizes the importance of supporting young talent, offers them opportunities to develop their skills and creative potential, and provides them with a suitable ecosystem that encourages innovation. The aim of Creatives4Good is to support “The Year of Giving” by creating meaningful visual content, highlighting the importance of social responsibility, volunteering, and service of the nation, and exporting the UAE’s message of tolerance and hope to the world.”

H.E AlMheiri commented: “One of our objectives at twofour54 is to build a collaborative media ecosystem that everyone from film producers to journalists to gamers to web application designers can thrive in. Another objective is to encourage our youth to consider the different opportunities within the media sector, where they can follow their passion and at the same time have meaningful jobs. ‘Creatives4Good’ is a great example of these two objectives. Our partners collaborated and offered workshops to talented young people who have now experienced a taste of what the media sector offers. We also hope that this competition has helped them learn first-hand that giving is continuous and comes in many formats.”

The competition was open to residents in the UAE, aged 18 to 35. Only 15 finalists were chosen to be part of a three-day mentoring workshop at twofour54 in November, where they worked with mentors to produce their videos. Following the workshop, each group was mentored by some of the UAE’s leading directors such as Afra Almarar, Fadel Almeheiri, Majed Alansari, Eeman Alansari, Khalid Almahmoud and Abdulla Hasan.

Each team made two one-minute video submissions upon which the winning group was selected. The winning team received a gift voucher worth AED 60,000 to purchase top camera equipment, from United Broadcast & Media Solutions.

Salha AlSeiari said: “It’s been an incredible opportunity to be able to be part of this competition, to be mentored by Eeman Alansari and to develop my skills even further. But to win, it just makes it a 100 times better. I’m thankful for the opportunity and look forward to more initiatives that would allow me and other fellow colleagues to be part of the media industry.”

The winning videos will also be promoted on social media channels of the General Secretariat of the Executive Council, the National Media Council, and twofour54.

Monday, December 21, 2015


Sheikh Khalifa Medical City

Abu Dhabi-UAE -- In a galaxy not so far, far away, twofour54 CEO Noura Al Kaabi and three Star Wars Stormtroopers paid a visit to children at Sheikh Khalifa Medical City in support of Her Highness Sheikha Shamma bint Sultan bin Khalifa Al Nahyan’s initiative, “Wanna Read?” and twofour54’s #United4UAE community initiative.

Al Kaabi and the Stormtroopers toured the hospital and held a story-reading session with young patients following the Middle East premiere of the hugely anticipated Star Wars: The Force Awakens, which was held at Emirates Palace in Abu Dhabi last week.

H.H. Sheikha Shamma commented: “The “Wanna Read?” team is proud to have the support of twofour54 in our endeavour to encourage healing through reading. Books provide the children with an imaginative escape from the difficult challenges they face.”

Noura Al Kaabi said: “Visiting the children of Sheikh Khalifa Medical City with the Star Wars Stormtroopers today was a wonderful opportunity to put smiles on their faces and play my part in giving back to the community. The children of today will be the leaders of tomorrow and each and every one of us has a responsibility to support and nurture future generations. Her Highness Sheikha Shamma’s initiative provides a unique environment for children to learn as they heal and I am proud to support this worthy charity through twofour54’s “United4UAE” initiative.

“At Sheikh Khalifa Medical City, we strive to deliver highest clinical care to our patients as well as the best patient experience. The “Wanna Read” initiative complements the patient experience by fostering a reading environment.” said Dr. Aref Al Shehhi, Acting CEO of Sheikh Khalifa Medical City.

#United4UAE was launched by twofour54 for the UAE’s 44th National Day to celebrate the nation’s unity in purpose, values, and ambitions and to give back to the local community. Through the campaign twofour54 pledges to devote 2,454 volunteer hours from employees and partners to community organisations and charities including “Emirates Red Crescent”, the “Wanna Read” initiative, and “Special Care Center”. Anyone can contribute to this initiative by visiting:

Established in 2013, “Wanna Read?” is a non-profit organisation that creates colourful environments full of books and interesting educational games for children at hospitals to entertain them and to encourage them to learn through reading.