Showing posts with label TWOFOUR54. Show all posts
Showing posts with label TWOFOUR54. Show all posts

Monday, May 14, 2018


Maryam Eid AlMheiri

Abu Dhabi, May 14, 2018 – The CEO of Media Zone Authority – Abu Dhabi and twofour54, H.E. Maryam Eid AlMheiri, has heard first-hand how the Emirate’s future media leaders believe the sector should evolve – and will be using their opinions to help further develop the industry.

H.E. AlMheiri hosted a special workshop on May 9 at twofour54 Abu Dhabi, where aspiring youth and young media professionals were invited to share their views on how to shape the sector.

The event is part of Abu Dhabi’s drive to create a thriving and sustainable media industry as a key driver of a diversified economy, as per Abu Dhabi Economic Vision 2030. Developing local talent is a top priority of that goal.

H.E. Maryam Eid AlMheiri said: “Our region has one of the most youthful populations on the planet, with more than half of people under 25. And the future of our industry is in their hands. This is why it is vital that we ensure the media leaders of the future are part of the industry today.

“The views of this community help us shape the development of this dynamic, fast paced and constantly evolving industry. We are collating and analysing the feedback we receive through events such as this workshop and the results help us make decisions as we realise our vision of being the Capital for content creators.”

Among the topics discussed at the workshop were what areas of media, entertainment and content creation most interested young people and how content creators and media firms can better connect with the region’s youth.

Tuesday, January 02, 2018


‘Creatives4Good’ Competition

Abu Dhabi  –  twofour54, Abu Dhabi’s media and entertainment hub, and the National Media Council (‘NMC’) have announced the winners of the ‘Creatives4Good’ competition, which was inspired by the “Year of Giving” initiative launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, at the end of 2016.

Giving Hands, a triad consisting of Salha AlSeiari, Hamda AlRemeithi, Warda AlHammadi, won yesterday following a judging panel led by H.E. Mansour AlMansouri, Director General of National Media Council and H.E. Maryam Eid AlMheiri, Chief Executive Officer of Media Zone Authority – Abu Dhabi and twofour54.

Launched at the end of October, the competition aimed to encourage the UAE’s creative community to produce video content that reflect the continuous spirit of giving and volunteering and the theme #GivingNeverStops.

H.E AlMansouri said: “Creatives4Good is a national media initiative launched between the National Media Council and twofour54, in line with the directives of our country’s wise leadership. Our leadership emphasizes the importance of supporting young talent, offers them opportunities to develop their skills and creative potential, and provides them with a suitable ecosystem that encourages innovation. The aim of Creatives4Good is to support “The Year of Giving” by creating meaningful visual content, highlighting the importance of social responsibility, volunteering, and service of the nation, and exporting the UAE’s message of tolerance and hope to the world.”

H.E AlMheiri commented: “One of our objectives at twofour54 is to build a collaborative media ecosystem that everyone from film producers to journalists to gamers to web application designers can thrive in. Another objective is to encourage our youth to consider the different opportunities within the media sector, where they can follow their passion and at the same time have meaningful jobs. ‘Creatives4Good’ is a great example of these two objectives. Our partners collaborated and offered workshops to talented young people who have now experienced a taste of what the media sector offers. We also hope that this competition has helped them learn first-hand that giving is continuous and comes in many formats.”

The competition was open to residents in the UAE, aged 18 to 35. Only 15 finalists were chosen to be part of a three-day mentoring workshop at twofour54 in November, where they worked with mentors to produce their videos. Following the workshop, each group was mentored by some of the UAE’s leading directors such as Afra Almarar, Fadel Almeheiri, Majed Alansari, Eeman Alansari, Khalid Almahmoud and Abdulla Hasan.

Each team made two one-minute video submissions upon which the winning group was selected. The winning team received a gift voucher worth AED 60,000 to purchase top camera equipment, from United Broadcast & Media Solutions.

Salha AlSeiari said: “It’s been an incredible opportunity to be able to be part of this competition, to be mentored by Eeman Alansari and to develop my skills even further. But to win, it just makes it a 100 times better. I’m thankful for the opportunity and look forward to more initiatives that would allow me and other fellow colleagues to be part of the media industry.”

The winning videos will also be promoted on social media channels of the General Secretariat of the Executive Council, the National Media Council, and twofour54.

Monday, November 06, 2017


The Media Zone Authority – Abu Dhabi and Saudi’s General Commission of Audiovisual Media agree collaboration to enable the growth of media sector.

Redha bin Mohammed Al And Maryam Al Mheiri

ABU DHABI -- November 2017 – The Media Zone Authority (MZA) – Abu Dhabi, the regulatory body of twofour54, and the General Commission of Audiovisual Media (‘GCAM’) of Saudi Arabia signed today a Memorandum of Understanding (‘MoU’) that will see both organizations collaborate on efforts to help grow the media sector in the region.

The agreement aims to strengthen ties between both organizations, enhance the sharing of experiences and knowledge, and collaborate on initiatives that will support Saudi Vison 2030’s goal to foster job creation and enable the establishment and growth of SMEs in the media sector.

The agreement was signed by Her Excellency Maryam Eid Al Mheiri, CEO of the Media Zone Authority – Abu Dhabi and twofour54, and Mr. Redha bin Mohammed Al Haidar, General Director of GCAM, during a special ceremony hosted in twofour54.

HE AlMheiri said: “At MZA, we actively support the growth of the region’s media industry as it contributes significantly to local GDPs and is a key economic driver in supporting governments’ diversification efforts. We are proud that MZA’s contribution to non-oil GDP of Abu Dhabi continues to grow year on year and that our twofour54 community continues to provide job opportunities for both Emiratis and residents of the UAE.

“Our relationship with the Kingdom of Saudi Arabia has always been strong and we have developed close partnerships with Saudi media companies such as Saudi Broadcasting Corporation and MBC Group.

“The new agreement with GCAM reflects our ongoing commitment to the development of the region’s thriving media landscape. We share the same passion and values as GCAM, and we look forward to working together in building a vibrant regional media industry where young people can achieve their full potential and contribute to the future growth of the region.”