MARK BEGO: “THE PRINCE OF POP BIOGRAPHIES” GETS POLITICAL WITH YORKSHIRE PUBLISHING'S “CAMPAIGNING FOR PRESIDENT”—OUT JUNE 4

Campaigning For President NEW YORK -- What is the best-selling rock & roll biographer in the show business realm doing, writing a book on politics with “Campaigning For President?” asks author Mark Bego, “One of the reasons why this is a viable transition into another literary genre for me, is that political campaigns are 90% show business, and the act of finding an audience and playing to it—just like the music business.” Bego, whose last two books— “Band of Gold” with Freda Payne, and “Joe Cocker: With A LOT of Help from His Friends”—both from Yorkshire Publishing—electrified the charts and further solidified his position as “the Prince of Pop Biographies” (a title given to him by Publisher’s Weekly). On the heels of the Cocker biography, Bego was approached about reviving and updating the popular 2008 book: “Campaigning For President.” According to him, “I am always up for a new literary adventure—and this seemed like a fun and historically relevan...