Showing posts with label ABU DHABI. Show all posts
Showing posts with label ABU DHABI. Show all posts

Monday, May 14, 2018


Maryam Eid AlMheiri

Abu Dhabi, May 14, 2018 – The CEO of Media Zone Authority – Abu Dhabi and twofour54, H.E. Maryam Eid AlMheiri, has heard first-hand how the Emirate’s future media leaders believe the sector should evolve – and will be using their opinions to help further develop the industry.

H.E. AlMheiri hosted a special workshop on May 9 at twofour54 Abu Dhabi, where aspiring youth and young media professionals were invited to share their views on how to shape the sector.

The event is part of Abu Dhabi’s drive to create a thriving and sustainable media industry as a key driver of a diversified economy, as per Abu Dhabi Economic Vision 2030. Developing local talent is a top priority of that goal.

H.E. Maryam Eid AlMheiri said: “Our region has one of the most youthful populations on the planet, with more than half of people under 25. And the future of our industry is in their hands. This is why it is vital that we ensure the media leaders of the future are part of the industry today.

“The views of this community help us shape the development of this dynamic, fast paced and constantly evolving industry. We are collating and analysing the feedback we receive through events such as this workshop and the results help us make decisions as we realise our vision of being the Capital for content creators.”

Among the topics discussed at the workshop were what areas of media, entertainment and content creation most interested young people and how content creators and media firms can better connect with the region’s youth.

Tuesday, January 02, 2018


‘Creatives4Good’ Competition

Abu Dhabi  –  twofour54, Abu Dhabi’s media and entertainment hub, and the National Media Council (‘NMC’) have announced the winners of the ‘Creatives4Good’ competition, which was inspired by the “Year of Giving” initiative launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE, at the end of 2016.

Giving Hands, a triad consisting of Salha AlSeiari, Hamda AlRemeithi, Warda AlHammadi, won yesterday following a judging panel led by H.E. Mansour AlMansouri, Director General of National Media Council and H.E. Maryam Eid AlMheiri, Chief Executive Officer of Media Zone Authority – Abu Dhabi and twofour54.

Launched at the end of October, the competition aimed to encourage the UAE’s creative community to produce video content that reflect the continuous spirit of giving and volunteering and the theme #GivingNeverStops.

H.E AlMansouri said: “Creatives4Good is a national media initiative launched between the National Media Council and twofour54, in line with the directives of our country’s wise leadership. Our leadership emphasizes the importance of supporting young talent, offers them opportunities to develop their skills and creative potential, and provides them with a suitable ecosystem that encourages innovation. The aim of Creatives4Good is to support “The Year of Giving” by creating meaningful visual content, highlighting the importance of social responsibility, volunteering, and service of the nation, and exporting the UAE’s message of tolerance and hope to the world.”

H.E AlMheiri commented: “One of our objectives at twofour54 is to build a collaborative media ecosystem that everyone from film producers to journalists to gamers to web application designers can thrive in. Another objective is to encourage our youth to consider the different opportunities within the media sector, where they can follow their passion and at the same time have meaningful jobs. ‘Creatives4Good’ is a great example of these two objectives. Our partners collaborated and offered workshops to talented young people who have now experienced a taste of what the media sector offers. We also hope that this competition has helped them learn first-hand that giving is continuous and comes in many formats.”

The competition was open to residents in the UAE, aged 18 to 35. Only 15 finalists were chosen to be part of a three-day mentoring workshop at twofour54 in November, where they worked with mentors to produce their videos. Following the workshop, each group was mentored by some of the UAE’s leading directors such as Afra Almarar, Fadel Almeheiri, Majed Alansari, Eeman Alansari, Khalid Almahmoud and Abdulla Hasan.

Each team made two one-minute video submissions upon which the winning group was selected. The winning team received a gift voucher worth AED 60,000 to purchase top camera equipment, from United Broadcast & Media Solutions.

Salha AlSeiari said: “It’s been an incredible opportunity to be able to be part of this competition, to be mentored by Eeman Alansari and to develop my skills even further. But to win, it just makes it a 100 times better. I’m thankful for the opportunity and look forward to more initiatives that would allow me and other fellow colleagues to be part of the media industry.”

The winning videos will also be promoted on social media channels of the General Secretariat of the Executive Council, the National Media Council, and twofour54.

Monday, November 06, 2017


The Media Zone Authority – Abu Dhabi and Saudi’s General Commission of Audiovisual Media agree collaboration to enable the growth of media sector.

Redha bin Mohammed Al And Maryam Al Mheiri

ABU DHABI -- November 2017 – The Media Zone Authority (MZA) – Abu Dhabi, the regulatory body of twofour54, and the General Commission of Audiovisual Media (‘GCAM’) of Saudi Arabia signed today a Memorandum of Understanding (‘MoU’) that will see both organizations collaborate on efforts to help grow the media sector in the region.

The agreement aims to strengthen ties between both organizations, enhance the sharing of experiences and knowledge, and collaborate on initiatives that will support Saudi Vison 2030’s goal to foster job creation and enable the establishment and growth of SMEs in the media sector.

The agreement was signed by Her Excellency Maryam Eid Al Mheiri, CEO of the Media Zone Authority – Abu Dhabi and twofour54, and Mr. Redha bin Mohammed Al Haidar, General Director of GCAM, during a special ceremony hosted in twofour54.

HE AlMheiri said: “At MZA, we actively support the growth of the region’s media industry as it contributes significantly to local GDPs and is a key economic driver in supporting governments’ diversification efforts. We are proud that MZA’s contribution to non-oil GDP of Abu Dhabi continues to grow year on year and that our twofour54 community continues to provide job opportunities for both Emiratis and residents of the UAE.

“Our relationship with the Kingdom of Saudi Arabia has always been strong and we have developed close partnerships with Saudi media companies such as Saudi Broadcasting Corporation and MBC Group.

“The new agreement with GCAM reflects our ongoing commitment to the development of the region’s thriving media landscape. We share the same passion and values as GCAM, and we look forward to working together in building a vibrant regional media industry where young people can achieve their full potential and contribute to the future growth of the region.”

Tuesday, December 27, 2016


Maryam Al Mheiri

December 27, 2016 -- Abu Dhabi, United Arab Emirates --  Maryam Al Mheiri, Acting CEO of twofour54, commented on announcing 2017 the Year of Giving.

"Declaring 2017 as the Year of Giving by the President, His Highness Sheikh Khalifa Bin Zayed Al Nahyan, is a generous gesture that conveys profound noble messages that everyone can adopt regardless of age or social role.

The UAE has long been a leading example of generosity and giving. Announcing 2017 as the Year of Giving is testament to the continuation of the country's humanitarian approach which reinforces the spirit of volunteering and innovation as a lifestyle and daily practice to achieve happiness. Happiness generates creative ideas that will add great value to the achievements of our country that has been founded on the principles of humanity, generosity and the values of collaboration and tolerance.

Monday, March 14, 2016


Maryam Al Mheiri

Abu Dhabi-UAE:  twofour54 has taken a stake in cross-platform gaming start-up, Unnyhog, with the purpose of bolstering the gaming industry in Abu Dhabi, highlighting twofour54’s leading role in developing this growing sector locally and regionally. 

A graduate of Flat6labs’ first cycle in 2015, Unnyhog was established with the objective of introducing technological innovations to gaming design. Unnyhog recently developed UnnyWorld, a cross-platform massive multiplayer online game based in a fantasy world. UnnyWorld utilises a gesture control technology that was designed to provide an engaging experience in a fast-paced game played by millions worldwide.

Acting CEO of twofour54, Maryam Al Mheiri, commented: “We are witnessing a growing demand in the gaming sector due to increased online connectivity, smartphone penetration and availability of 3G and 4G technologies in emerging markets. Now more than ever, entrepreneurship is playing a vital role in boosting economies and employment opportunities. At twofour54 we dedicate resources to investing in the entrepreneurs and start-ups who will be the leaders and employers of our future industry. We have previously invested in Falafel Games and Jawaker, with our support of Unnyhog today further testament to our ongoing commitment to the gaming sector of Abu Dhabi’s the media and entertainment industry.”

Justin Kan, YCombinator Partner said: "We invested in Unnyhog because Pavel and the team seemed like great founders and minute one we became addicted to the game. Can't wait for the launch!"

Pavel Ignatov, Founder and CEO of Unnyhog, said: “We are focused on changing the gaming industry through developing unique games and the support we received from twofour54 is highly valued and appreciated for what it can help us achieve. We are grateful for our experience with Flat6labs and twofour54 and look forward to providing the regional audience with attractive and unique content.” 

A study commissioned by twofour54 and Strategy& in 2014 showed that gaming is the fastest-growing media segment in the Middle East and is expected to nearly triple in size from $1.6 billion in 2014 to $4.4 billion by 2022. Although console gaming is still the leading platform, online, digital and mobile games are projected to become the dominant platforms in less than a decade. With almost 530 million mobile phone users in the Middle East alone and smartphone penetration rising 39 per cent in 2015, it is expected that 50 per cent of all gaming revenue will come from mobile gaming by 2022.

In addition to providing funding, twofour54 works with entrepreneurs and early stage businesses to develop their business plans and also provides ongoing expertise, support and mentoring to help them succeed. twofour54’s investment in Unnyhog brings its investment portfolio to 11 companies along with Silkroad Images, Mumzworld, Falafel Games, Jawaker, PopArabia, T-Break Media, Akhtaboot, Nibras, Istikana, and The Luxury Closet.

Thursday, January 21, 2016


Star Wars Abu Dhabi

Abu Dhabi-UAE: 21 January 2016: Standing at 100m tall and with a surface area of 17,000m2, twofour54 and Aldar Properties PJSC’s epic Starkiller base installation in Abu Dhabi is among the biggest in the world dedicated to Star Wars: The Force Awakens. In the film, Abu Dhabi plays Jakku, a frontier desert planet in a remote section of the Outer Rim Territories.

twofour54 and Aldar Properties PJSC worked together to create the giant Starkiller Base that was placed on the iconic, coin-shaped Aldar HQ building in Abu Dhabi. The epic sticker installation took nine non-stop days to print using material that would cover two and a half football pitches, followed by 420 combined hours of manpower to install on the surface of the building.

Star Wars: The Force Awakens is the seventh instalment in the franchise and has smashed box office records to become the third biggest movie of all time. It is the fastest film to reach the $1 billion mark at the global box office, doing so in just 12 days, and has set all-time opening weekend records in multiple territories including the UK, Germany, Australia and Russia.

CEO of twofour54, Noura Al Kaabi, said: “twofour54 is immensely proud of its role in contributing to the success of Star Wars: The Force Awakens. Abu Dhabi is steadily becoming a location of choice for producers from around the world and managing production services on the third biggest movie of all time certainly adds to our growing reputation.

“We appreciate the support of Aldar Properties in partnering with us and providing the iconic HQ building as the perfect platform to celebrate Abu Dhabi’s association with the film. We congratulate Disney and LucasFilm on achieving both cinematic and commercial success with the film,” she added.

Commenting, Mohammad Al Mubarak, CEO, Aldar Properties PJSC, said: “Abu Dhabi continues to demonstrate its rapid emergence as a global destination and such high profile movies demonstrate the opportunity for more diverse industries and projects to thrive within the Emirate. As a company that is proud to be playing a major role in shaping the urban landscape of Abu Dhabi, we are delighted to have been able to support twofour54 on such an initiative.”

With assistance from twofour54 and the Abu Dhabi Film Commission, filming for Star Wars: The Force Awakens took place in Abu Dhabi during May 2014 with over 650 crew working across two locations. Abu Dhabi hosted the Middle Eastern premiere of Star Wars: The Force Awakens on 16 December 2015 and the film was released in UAE cinemas the following day. It is currently the third highest-grossing film of all time banking an estimated $1.9 billion worldwide.

Tuesday, December 01, 2015


Star Wars: The Force Awakens

In a further sign of the significant role Abu Dhabi has played in Star Wars: The Force Awakens, twofour54, Abu Dhabi’s media and entertainment hub has confirmed the Emirate will play host to the Middle East premiere of the film on December 16 at Emirates Palace.

Commenting on the announcement, twofour54’s CEO Noura Al Kaabi said “Having Star Wars: The Force Awakens screen in Abu Dhabi prior to its general release is a real validation for how successful the filming was whilst the production was here. To date, all of the trailers and TV spots for the film have included scenes from Abu Dhabi, which have generated unprecedented excitement around the globe. We are very proud of our achievements and excited for audiences around the world to experience Abu Dhabi on the big screen”.

In Star Wars: The Force Awakens, Abu Dhabi plays Jakku, “a frontier desert planet in a remote section of the Outer Rim Territories” according to With assistance from twofour54 and the Abu Dhabi Film Commission, filming for the movie took place in the Emirate in May 2014 with over 650 crew working across two locations.

Star Wars: The Force Awakens, is the seventh installment in the franchise and is anticipated to be one of the most successful films of all time. 

The Middle East premiere for Star Wars: The Force Awakens will be a red-carpet, invitation-only event brought to the capital by twofour54 in partnership with the Abu Dhabi Tourism and Culture Authority and The Walt Disney Company.

About twofour54

twofour54, home to Abu Dhabi’s media and entertainment industry, aims to cultivate Abu Dhabi’s media free zone and provide products and services to attract local, regional and international media businesses to the Emirate. Tasked with enabling a new generation of creative leaders and building Abu Dhabi as the Middle East’s leading hub for content creation, twofour54 provides world-class production facilities, talent development initiatives and training, and business support services for media companies. 

Named after the geographical coordinates of Abu Dhabi, twofour54 is now home to 400 media companies – including Sky News Arabia, Image Nation, Ubisoft, CNN, Fox, Flash Entertainment, M&C Saatchi, and Flat6Labs – as well as a bi-lingual freelancer pool and a community of aspiring media talents. twofour54 also supports industry-building initiatives such as Abu Dhabi Media Summit. 

twofour54 is a government initiative and is owned by Media Zone Authority – Abu Dhabi. For more information, visit: 

About Abu Dhabi Film Commission

Abu Dhabi Film Commission (ADFC) facilitates film and TV production projects in Abu Dhabi, helping to build the UAE’s capital as the destination of choice in the MENA region for international and regional TV and film production. ADFC sits under the umbrella of the Media Zone Authority – Abu Dhabi.

ADFC assists filming at the Emirate’s most iconic and versatile locations through its support services which include budgeting, scouting for filming locations advice on script clearance, obtaining permits and visas plus access to companies within the UAE who provide production services, equipment and crew. 

ADFC also administers a highly successful 30% production rebate scheme, the only cash-back incentive in the region. Introduced in 2012, the scheme has helped to attract some of the industry’s biggest and most popular productions including Disney’s Star Wars: Episode VII, Universal Pictures’ Fast & Furious 7, Bollywood feature film Bang Bang from Fox Star Studios, BBC’s Top Gear and regional drama production, ‘The Brothers’ / Al Ikwa.